Sky passes 1m broadband subs mark
BSkyB has announced it has passed the 1m broadband customer mark just 14 months after connecting the first Sky Broadband home. Sky entered the UK's fiercely competitive broadband arena with a free connection at 2 Mbps for Sky TV subscribers. Faster packages cost up to £10 per month for the Sky Broadband Max connection at 16 Mbps.
Sky said consumer response had made it the UK's fastest-growing broadband provider, and underlined its strategy of leveraging its leading position in UK pay-TV into the UK's £25bn marketplace for entertainment and communications.
According to Sky around 30% of customers who have joined Sky Broadband so far are new Sky TV customers, while around 70% of Sky Broadband customers are taking a paid-for option.
Sky CEO James Murdoch said: "Sky entered the broadband marketplace because we saw an opportunity to challenge the established players and give customers something better. Our aim is to meet the hunger for better quality, better service and better value, so to be the choice of 1m customers after just 14 months is a real achievement."
Regards Satdude. :thum:
BSkyB has announced it has passed the 1m broadband customer mark just 14 months after connecting the first Sky Broadband home. Sky entered the UK's fiercely competitive broadband arena with a free connection at 2 Mbps for Sky TV subscribers. Faster packages cost up to £10 per month for the Sky Broadband Max connection at 16 Mbps.
Sky said consumer response had made it the UK's fastest-growing broadband provider, and underlined its strategy of leveraging its leading position in UK pay-TV into the UK's £25bn marketplace for entertainment and communications.
According to Sky around 30% of customers who have joined Sky Broadband so far are new Sky TV customers, while around 70% of Sky Broadband customers are taking a paid-for option.
Sky CEO James Murdoch said: "Sky entered the broadband marketplace because we saw an opportunity to challenge the established players and give customers something better. Our aim is to meet the hunger for better quality, better service and better value, so to be the choice of 1m customers after just 14 months is a real achievement."
Regards Satdude. :thum: