Channel 4 chooses Chello Mistral


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Channel 4 chooses Chello Mistral

Channel 4 has selected Chello Interactive’s Mistral Software to provide its interactive advertising solutions onto the Sky Digital DTH platform. It will enable the broadcaster to create and publish its own interactive advertising over its suite of digital channels and formalises the existing arrangements between Channel 4 and Chello. The Mistral Software has been used to create over 50 interactive commercials over the past 12 months.

Regards Satdude. :thum: