TVN owner maps out strategy

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The Polish new generation DTH platform n has the potential to increase its subscriber total from the current 350,000 to between 1-1.5 million, according to Jan Wejchert, the president of ITI Group.

Quoted in a wide -ranging interview with the local press, he added that there had been outside offers for n before TVN stepped in to buy a 25% plus one share stake in the platform from ITI Group last month.

Although the deal was dismissed as meaningless in some quarters – ITI Group ultimately owns both TVN and n – Wejchert said it was done on strategic grounds and should help both companies grow.

He also said that ITI Group is currently preparing several projects include a TVN-branded channel serving the capital, Warsaw. It is also looking intensely for opportunities in Ukraine.


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