Gangnam style tops 2012 UAE search charts


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Gangnam style tops 2012 UAE search charts
by Chris Newbould

The most popular Google searches in the UAE this year were Gangnam Style, iPad 3 and Olympics 2012, according to Google's Zeitgest 2012 report.

Other popular English language search queries include Samsung Galaxy S3, The Avengers, Skyfall, Hurricane Sandy and KONY 2012, with just two Arabic searches reaching the top 10. 'Ramadan Series 2012' (مسلسلات رمضان ٢٠١٢) and 'Syrian Revolution' (الثورة السورية) came in at 8th and 10th place respectively.

Google's Zeitgeist is a free service that gives a breakdown of popular search patterns over a given period - typically a year. Other lists include People, TV Shows, Athletes, Travel Destinations and Foods & Drinks.

The UAE edition of the Zeitgeist also revealed language choice trends across different subject areas. Both the Travel Destinations and Food & Drinks top 10 lists were comprised entirely of Arabic queries, while People, topped by Whitney Houston, was an even split between Arabic and English. Sports Teams, Athletes and Fashion Labels were English only since they were fully comprised of people and brand names.