Zon triple play starts to wane

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Zon triple play starts to wane
10.10 Europe/London, August 29, 2011 By Julian Clover

Zon has said enthusiasm for its triple play packages is beginning to slow, though the Portuguese operator is still posting quarter-on-quarter increases, with 58.6% taking a TV, telephony and broadband package by the end of the first half of 2011.

A total of 678,500 customers are signed to triple play, cable customers subscribing to an average 2.31 services, an increase of 8.1% on 2010. Just 30% of the customer base subscribes to pay-TV packs alone.

Despite Portugal’s challenging economic environment growth of 2,300 customers took the installed base to 1,157,800.

Amid some pressure on premium TV subscriptions EBITDA was up 5.7% year-on-year to €158 million.
 
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