YouTube set to announce channel partners
08.01 Europe/London, October 31, 2011 By Robert Briel
IAC/InterActiveCorp.’s Electus, News Corp.’s ShineReveille unit, RTL Group’s FremantleMedia Ltd., as well as skateboarding legend Tony Hawk and “CSI” creator Anthony Zuiker, will be among the partnerships Google will announce this week for YouTube.
Apart from these content partnerships, YouTube will be revamped to become “channel-centric,” encouraging visitors to subscribe to one of 20 or so categories such as food, comedy and news, according to the Wall Street Journal.
The news follows an earlier announcement that YouTube is launching dedicated channels for a subscription fee with ‘regular’ TV full-length programming.
08.01 Europe/London, October 31, 2011 By Robert Briel
IAC/InterActiveCorp.’s Electus, News Corp.’s ShineReveille unit, RTL Group’s FremantleMedia Ltd., as well as skateboarding legend Tony Hawk and “CSI” creator Anthony Zuiker, will be among the partnerships Google will announce this week for YouTube.
Apart from these content partnerships, YouTube will be revamped to become “channel-centric,” encouraging visitors to subscribe to one of 20 or so categories such as food, comedy and news, according to the Wall Street Journal.
The news follows an earlier announcement that YouTube is launching dedicated channels for a subscription fee with ‘regular’ TV full-length programming.