Scientists created the ice cream treats to be ideal for doggy tastes by finding the perfect combination of temperature, texture and taste for them.
Now the K99 van will appear at parks across London over the summer, starting with the Boomerang Pets Party in Regents Park this Saturday.
While bosses appear to have planned the 99p charity donation doggie delights down the the smallest detail there's one thing they forget… dogs have nowhere to carry change.