Warner launches ‘day-and-date VoD’ in Benelux

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Warner launches ‘day-and-date VoD’ in Benelux

Warner Bros will offer a number of its main movie titles under the new ‘day-and-date VoD’ concept with a number of operators. KPN Interactieve TV and UPC in The Netherlands and Belgacom TV and Telenet in Belgium will now offer selected titles on VOD at the same time of the DVD release.

Warner Bros will be testing the new concept in Belgium. The first movie involved will be 300 (2006) which will see a simultaneous relase on August 29. On November 14, ‘Harry Potter and the Deathly Hallows’ will follow. After a period of six months, Warner will evaluate the results and especially the effects on DVD sales and rentals.

Regards Satdude. :thum:
 
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