VOD revenues grow in Germany

fethi sabri

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The total turnover of video-on-demand (VOD) services is expected to rise to €717 million in Germany this year – an increase by 24% compared with 2015 (€579 million).

The figures were reported by German industry association Bitkom with reference to research from IHS.

Free-of-charge, ad-funded services like YouTube, MyVideo, Clipfish or Netzkino will reach a total turnover of €316 million this year while fee-based platforms like Netflix, iTunes, Amazon Prime Video or maxdome will accumulate €401 million, according to the report.

More than three quarters of German internet users above 14 years of age (76%) in Germany watch online videos.
 
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