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Vevo and Warner most popular music channels
By Robert Briel
March 19, 2012 08.14 Europe/London
YouTube partner video music channels Vevo (50.8 million viewers) and Warner Music (29.9 million viewers) maintained the top two positions in February 2012, according to comScore.
Gaming channel Machinima ranked third with 22.9 million viewers, followed by Maker Studios with 14.4 million, FullScreen with 12 million and Warner Bros (The Ellen Show) with 9 million.
Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (64 minutes per viewer) closely followed by VEVO (61 minutes per viewer), while VEVO streamed the most videos (674 million) followed by Machinima (344 million).
During February, 179 million US internet users watched nearly 38 billion videos of online video content. 83.8% of the US internet audience viewed online video. The duration of the average online content video was 6.2 minutes.
Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 147.4 million unique viewers, followed by Yahoo! sites with 60.9 million, Vevo with 52 million, Facebook.com with 43.6 million and Viacom Digital with 43.2 million.
Nearly 38 billion video views occurred during the month, with Google Sites generating the highest number at 16.7 billion, followed by Hulu with 951 million and Yahoo! sites with 721 million.
The average viewer watched 21.8 hours of online video content, with Google sites (7 hours) and Hulu (3.8 hours) demonstrating the highest average engagement among the top ten properties.
By Robert Briel
March 19, 2012 08.14 Europe/London
YouTube partner video music channels Vevo (50.8 million viewers) and Warner Music (29.9 million viewers) maintained the top two positions in February 2012, according to comScore.
Gaming channel Machinima ranked third with 22.9 million viewers, followed by Maker Studios with 14.4 million, FullScreen with 12 million and Warner Bros (The Ellen Show) with 9 million.
Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (64 minutes per viewer) closely followed by VEVO (61 minutes per viewer), while VEVO streamed the most videos (674 million) followed by Machinima (344 million).
During February, 179 million US internet users watched nearly 38 billion videos of online video content. 83.8% of the US internet audience viewed online video. The duration of the average online content video was 6.2 minutes.
Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 147.4 million unique viewers, followed by Yahoo! sites with 60.9 million, Vevo with 52 million, Facebook.com with 43.6 million and Viacom Digital with 43.2 million.
Nearly 38 billion video views occurred during the month, with Google Sites generating the highest number at 16.7 billion, followed by Hulu with 951 million and Yahoo! sites with 721 million.
The average viewer watched 21.8 hours of online video content, with Google sites (7 hours) and Hulu (3.8 hours) demonstrating the highest average engagement among the top ten properties.