Video inventory management platform SpotX has launched an SDK for Apple’s new tvOS, enabling publishers to monetise TV apps premium video ads.
The SDK will enable publishers to program when and how adverts play in their Apple TV app, as well as employ a cross-screen monetisation strategy via the same SpotX online video platform that manages desktop, mobile and other connected TV environments. And with the release of Apple's new tvOS, SpotX believes that third-party developers have the opportunity to bring new experiences to the big screen, while for publishers, it adds that tvOS enables full control over the monetisation of video advertising served through the OTT device for the first time.
SpotX’s SDK allows publishers to independently monetise their Apple TV apps, and choose when and how ads play. The SDK will enable ads on the Apple TV system to be sold both direct and programmatically, in conjunction with desktop and mobile pre-roll, app interstitial, and out-stream ad units, via SpotX’s platform.
We expect most publishers with strong media brands to extend their experiences to Apple TV in the near future to reach new and existing audiences,” said SpotX VP of mobile & connected devices, Allen Klosowski.
“They’re now able to develop for the Apple TV just like they would for iOS, meaning they can take advantage of the power of big screen video teamed with the targeting and measurability of digital…By managing different sales techniques and screens in the one platform, publishers can work with advertisers to deliver the right audiences regardless of whether they are using their laptop, tablet, smartphone or television screen.”
The SDK will enable publishers to program when and how adverts play in their Apple TV app, as well as employ a cross-screen monetisation strategy via the same SpotX online video platform that manages desktop, mobile and other connected TV environments. And with the release of Apple's new tvOS, SpotX believes that third-party developers have the opportunity to bring new experiences to the big screen, while for publishers, it adds that tvOS enables full control over the monetisation of video advertising served through the OTT device for the first time.
SpotX’s SDK allows publishers to independently monetise their Apple TV apps, and choose when and how ads play. The SDK will enable ads on the Apple TV system to be sold both direct and programmatically, in conjunction with desktop and mobile pre-roll, app interstitial, and out-stream ad units, via SpotX’s platform.
We expect most publishers with strong media brands to extend their experiences to Apple TV in the near future to reach new and existing audiences,” said SpotX VP of mobile & connected devices, Allen Klosowski.
“They’re now able to develop for the Apple TV just like they would for iOS, meaning they can take advantage of the power of big screen video teamed with the targeting and measurability of digital…By managing different sales techniques and screens in the one platform, publishers can work with advertisers to deliver the right audiences regardless of whether they are using their laptop, tablet, smartphone or television screen.”