Russian TV ad market takes off
10.43 Europe/London, September 12, 2011 By Chris Dziadul
Russia’s TV advertising market is recovering strongly and could grow by an average of 20% next year to R150.7 billion (€3.67 billion), according to Video International (VI), one of the leading sellers of commercial airtime.
However, even this, according to Kommersant, is a cautious prediction as it takes into account budget cuts by key advertisers.
VI expects TV spend in the first three quarters of this year to grow by 25% to R86.66-88 billion and total TV ad spend for the year to be R131 billion (+20%).
Growth in the second half of the year is nevertheless likely to be slower than in the first.
Although Gazprom-Media, which with Alcazar sells airtime for NTV, TNT and TV Center, does not agree with VI’s predictions, it believes growing demand for better placement will lead to higher costs.
10.43 Europe/London, September 12, 2011 By Chris Dziadul
Russia’s TV advertising market is recovering strongly and could grow by an average of 20% next year to R150.7 billion (€3.67 billion), according to Video International (VI), one of the leading sellers of commercial airtime.
However, even this, according to Kommersant, is a cautious prediction as it takes into account budget cuts by key advertisers.
VI expects TV spend in the first three quarters of this year to grow by 25% to R86.66-88 billion and total TV ad spend for the year to be R131 billion (+20%).
Growth in the second half of the year is nevertheless likely to be slower than in the first.
Although Gazprom-Media, which with Alcazar sells airtime for NTV, TNT and TV Center, does not agree with VI’s predictions, it believes growing demand for better placement will lead to higher costs.