pearl.tv to launch Europe’s first FTA Ultra HD channel

sofien72tu

Super VIP
Messages
25,214
pearl.tv to launch Europe’s first FTA Ultra HD channel

May 20, 2015 09.08 Europe/London By Jörn Krieger


Europe’s first commercial free-to-air (FTA) Ultra HD channel will come from Germany.

Teleshopping broadcaster pearl.tv will launch a channel in the new TV format offering a resolution four times higher than the HDTV standard at consumer electronics fair IFA 2015 in Berlin in September 2015 on satellite system Astra (19.2° East).

The broadcaster’s parent company Enstyle will lease additional capacity to launch the new service and will also contract SES Platform Services, a subsidiary of Astra satellite operator SES, to manage technical operations of the Ultra HD transmission.

“Years ago, pearl.tv was the first shopping channel to broadcast its programme in native HD. Today, by being the first to launch pearl.tv in Ultra HD, we are once again demonstrating our strength as technological leaders in the European media industry. We will also be producing and broadcasting pearl.tv in native Ultra HD from a brand new studio,” said Dr Michael Sichler, managing director of Enstyle.

“SES has been at the forefront of Ultra HD developments since 2011. Our satellites can deliver a truly immersive Ultra HD experience, because satellites are the only infrastructure capable of distributing native Ultra HD in extremely high quality throughout Europe to millions of TV homes,” said Ferdinand Kayser, Chief Commercial Officer of SES. “We are proud that we will be working together with our partner to achieve the next Ultra HD milestone and broadcast Europe’s first commercial free-to-air Ultra HD channel to the 18 million direct-to-home households we serve in Germany today.”

The 24 hour service will be produced and broadcast 100% in native Ultra HD. For reception, DTH households will need an Ultra HD/4K TV set compliant with compression standard HEVC.

Pearl.tv will continue to broadcast in SD and HD resolution on Astra in addition to the Ultra HD channel.
 
Top