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On demand takes off in Europe
May 16, 2013 09.47 Europe/London By Chris Dziadul
There are currently over 3,000 on demand audiovisual services established in European countries or received in at least one country, according to the European Audiovisual Observatory.
The actual figure – 3,097, as of this month – spans catch-up TV services, newspapers’ video services and various kinds of VOD services (general-interest, films, TV fiction, music, animation and children’s or adult programmes) and various economic models (financed by advertising, pay per view, direct subscription, services included in a subscription to digital packages, services from public broadcasters).
The Observatory identified 2,733 services established in the European Union, of which 447 were film VOD services ((or 18% of the total available), 44 were trailer services (not including distributors’ promotional websites) and 10 were film archive services.
The most film VOD services were available in the UK (48), followed by France (34) and Germany (33). Interestingly, four countries have a relatively large number of services compared to their size.
Three of these, Luxembourg (86), Sweden (36) and the Czech Republic (31), are very clearly countries of establishment of services targeting other countries. The Observatory estimates that over 52% of VOD services available in one country are established in another.
“This development in the cross-border provision of on-demand audiovisual services, which is especially pronounced in the case of film VoD services, might make it difficult to implement measures laid down by the most stringent national regulations for the promotion of European works or for contributing to production funding.”
It also says that there are an increasing number of multi-platform services (fixed or mobile internet, cable, IPTV, sometimes digital terrestrial), with more and more film VOD services are also available in the form of applications for tablets or smart TVs.
There has also been a strong growth recently in SVOD services in the last few months, with 76 having been identified.
May 16, 2013 09.47 Europe/London By Chris Dziadul
There are currently over 3,000 on demand audiovisual services established in European countries or received in at least one country, according to the European Audiovisual Observatory.
The actual figure – 3,097, as of this month – spans catch-up TV services, newspapers’ video services and various kinds of VOD services (general-interest, films, TV fiction, music, animation and children’s or adult programmes) and various economic models (financed by advertising, pay per view, direct subscription, services included in a subscription to digital packages, services from public broadcasters).
The Observatory identified 2,733 services established in the European Union, of which 447 were film VOD services ((or 18% of the total available), 44 were trailer services (not including distributors’ promotional websites) and 10 were film archive services.
The most film VOD services were available in the UK (48), followed by France (34) and Germany (33). Interestingly, four countries have a relatively large number of services compared to their size.
Three of these, Luxembourg (86), Sweden (36) and the Czech Republic (31), are very clearly countries of establishment of services targeting other countries. The Observatory estimates that over 52% of VOD services available in one country are established in another.
“This development in the cross-border provision of on-demand audiovisual services, which is especially pronounced in the case of film VoD services, might make it difficult to implement measures laid down by the most stringent national regulations for the promotion of European works or for contributing to production funding.”
It also says that there are an increasing number of multi-platform services (fixed or mobile internet, cable, IPTV, sometimes digital terrestrial), with more and more film VOD services are also available in the form of applications for tablets or smart TVs.
There has also been a strong growth recently in SVOD services in the last few months, with 76 having been identified.