MUMBAI: NBC Universal has unveiled five revitalised global channel brands delivering new original, first-run content targetted at local audiences around the globe.
Following global consumer research, NBC Universal has made a multi-million dollar investment in the repositioned flagship portfolio of five brands, strategically aligned to reflect universal entertainment experiences. Each channel name and logo has been newly designed to build upon the parent company’s Universal equity and heritage.
Universal Channel is a flagship entertainment channel, with shows, characters and stories that connect on a deeper level. 13th Street Universal deals in drama from the world of crime and suspense, with danger and intrigue at every twist and turn.
Syfy Universal is a science fiction and fantasy channel, offering a broad range of imagination-based entertainment. Diva Universal is a women’s entertainment channel that celebrates living life fully, with a feel-good mix of great drama, escapism and sassy reality shows.
NStudio Universal shares the world’s favourite movies and the stories behind them. As an extension of this move, the name of NBC Universal’s Global Networks division becomes Universal Networks International, reflecting its position as one of the world’s premier entertainment networks, delivering quality content and compelling brands to over 150 million viewers globally.
Universal Networks International and Digital Initiatives president Roma Khanna says, “This revitalised global brand portfolio will further enhance the relationships between viewers and our channels through an even more compelling brand and content experience.”
Following global consumer research, NBC Universal has made a multi-million dollar investment in the repositioned flagship portfolio of five brands, strategically aligned to reflect universal entertainment experiences. Each channel name and logo has been newly designed to build upon the parent company’s Universal equity and heritage.
Universal Channel is a flagship entertainment channel, with shows, characters and stories that connect on a deeper level. 13th Street Universal deals in drama from the world of crime and suspense, with danger and intrigue at every twist and turn.
Syfy Universal is a science fiction and fantasy channel, offering a broad range of imagination-based entertainment. Diva Universal is a women’s entertainment channel that celebrates living life fully, with a feel-good mix of great drama, escapism and sassy reality shows.
NStudio Universal shares the world’s favourite movies and the stories behind them. As an extension of this move, the name of NBC Universal’s Global Networks division becomes Universal Networks International, reflecting its position as one of the world’s premier entertainment networks, delivering quality content and compelling brands to over 150 million viewers globally.
Universal Networks International and Digital Initiatives president Roma Khanna says, “This revitalised global brand portfolio will further enhance the relationships between viewers and our channels through an even more compelling brand and content experience.”