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MBC3 wins Pac-Man rights
by Chris Newbould
MBC3 and MBC HD has won the rights for the PAC-MAN and the Ghostly Adventures property as well as MBC3 USA in Arabic. The deal includes Seasons I and II and is slated to begin broadcast in early 2014.
Furthermore, 41e has appointed MBC Licensing & Merchandising as its agent in the region to handle licensing and merchandising activities. Toy Triangle, a leading toy and game distributor in the region has already signed on to distribute toy product on the Property.
Allen Bohbot, CEO of 41e stated: "MBC3 is the leading entertainment channel and their licensing division handles a number of well-known children's brands. PAC-MAN is in good hands with MBC and Toy Triangle in this fast growing region."
Ashraf Younis, MBC3 Senior channel manager, added: "PAC-MAN has a long history and legacy. We were excited to hear that this well-known game has now become a TV animation. The quality, look and feel of the animation was behind our decision to acquire it. We are very confident that MBC3 channel and its Licensing and Merchandising arm are the right partners to bring this IP to today's young generations to enjoy."
by Chris Newbould
MBC3 and MBC HD has won the rights for the PAC-MAN and the Ghostly Adventures property as well as MBC3 USA in Arabic. The deal includes Seasons I and II and is slated to begin broadcast in early 2014.
Furthermore, 41e has appointed MBC Licensing & Merchandising as its agent in the region to handle licensing and merchandising activities. Toy Triangle, a leading toy and game distributor in the region has already signed on to distribute toy product on the Property.
Allen Bohbot, CEO of 41e stated: "MBC3 is the leading entertainment channel and their licensing division handles a number of well-known children's brands. PAC-MAN is in good hands with MBC and Toy Triangle in this fast growing region."
Ashraf Younis, MBC3 Senior channel manager, added: "PAC-MAN has a long history and legacy. We were excited to hear that this well-known game has now become a TV animation. The quality, look and feel of the animation was behind our decision to acquire it. We are very confident that MBC3 channel and its Licensing and Merchandising arm are the right partners to bring this IP to today's young generations to enjoy."