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ARSENAL 1/3 TO SEE OFF CELTIC


Bet365 rate Arsenal as 1/3 shots to dispose of Celtic after the sides were paired together in the Champions League on Friday.

Spokesman Steve Freeth said: "It's a mouth-watering clash from a bookmaker's point of view and will certainly spice up the early stages of the competition.

"We fancy there will be only one winner if Tony Mowbray sticks to his footballing principles."

Bet365 have pushed Celtic out from 125/1 to 200/1 after the draw and kept Arsenal at 16/1.
 

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TRACTOR BOYS HAVE LATE EDGE

After a summer of uncertainty, details are finally beginning to emerge from St Mary's in terms of what we should expect from Southampton as a betting proposition on the pitch and the news is good, although perhaps not quite as exciting as supporters might have originally anticipated.

With the club standing on the brink of extinction, the administrators did a deal with Swiss billionaire Markus Liebherr and all was suddenly rectified overnight but we shouldn't hold our breath for any crazy splashing of cash in the transfer market.

The new owner would appear to have made a top quality manager his priority investment but Alan Pardew understands the restraints of creating a sound business model and with the promise of time and patience, he is not setting standards high.

In a press conference with the local media on Thursday, Pardew revealed that no targets for the Premier League have been discussed in his contract and his challenge over the next three years would appear to simply be a case of getting Saints competing in the Championship once again.

It's a commendable sense of realism that highlights the value to be had on the away win in this game, although we're going to play it relatively safe in respect of the renewed sense of optimism around St Mary's by backing Millwall (draw no bet) at 13/8 instead of the standard 11/4.

The Lions were a bit of a surprise package last season but they should be fully expected to compete in the top six once again under the guidance of Kenny Jackett.

The former Watford stalwart might not have a great deal of charisma in front of the TV cameras but he certainly knows how to build a team and three serious promotion bids in four full seasons of management make for an impressive CV.

Just how well the Londoners fare will depend largely on how well they come to terms with the heartbreak of losing out at Wembley in last season's play-off final but that shouldn't affect them too badly here.

A new season brings fresh optimism and Millwall should be in good enough mental condition to cause damage to a team that has just been stripped of Andrew Surman, David McGoldrick, Nathan Dyer, Stern John, Jason Euell and Bradley Wright-Phillips over the summer.

West Brom v Newcastle - BBC One (Saturday 1730 BST)

Given the turmoil around St James's Park at present, you suspect the last thing Newcastle need right now is a live match on a Saturday night in front of a terrestrial TV audience, but it might just prove to be the best possible way for them to start their season.

For the players, the prospect of being lined up for our entertainment and humiliated once more might just be enough to get the adrenaline pumping in a way that might not have been possible otherwise - or at least you would hope so.

West Brom appear to be a model of stability in comparison and they probably have more realistic claims of making an instant return to the Premier League, but the jury is out as far as we're concerned.

We've seen teams every bit as strong as Albion come down before but they only ever go back up when they have the right manager in place or at least some kind of continuity.

Tony Mowbray decided the time was right to leave in the summer and while Celtic are obviously a big pull for him personally, it also suggests that maybe he thought he had taken the Baggies as far as he could. To go any further might have required a major overhaul of the playing staff.

Whether Di Matteo is the right replacement is a matter of some debate because a flawless six months in a weak division with MK Dons isn't enough evidence to justify the hype that surrounded his arrival.

The Italian's glowing reputation as an emerging talent is based upon his calm and thoughtful demeanour but he was anything but cool in the final few months of last season when the pressure turned up a notch, failing to deliver promotion twice let's not forget

The Dons were eight points clear of third place in February but fell out of the reckoning altogether after surrendering 18 points in nine matches prior to Easter, then they were fully expected to put Scunthorpe to bed after taking the psychological advantage from the first leg at Glanford Park.

So it seems we have a team that has expired and a manager upon whom everyone is jumping the gun, which is more than enough grounds to swerve the home win at 13/10.

Instead, get involved on over 2.5 goals at 11/10. If Newcastle are going to contribute to this game, it will have to be in an attacking sense because their defence is dire.

Coventry v Ipswich - Sky Sports 2 (Sunday 1245 BST)

The more Roy Keane comes under the media microscope, the more you begin to wonder just how far his managerial qualities stretch.

The Irishman clearly has something unique about him. He sets high standards within a dressing room and commands an incredible amount of respect.

But behind the conditional pampering of his players, the high-intensity training sessions, the outstanding work ethic and the immaculate time-keeping, you doubt whether there's much innovation going on behind the scenes.

Put simply, Keane treats his players the way he always wanted to be treated himself. He's just creating and maintaining what he always considered to be the perfect working environment and, for a while, it works wonders on an impressionable bunch of players, just as it did at Sunderland.

So we should expect Ipswich to be competitive this season but short prices for promotion have little appeal because the underlying feeling persists that he will struggle to recreate the unstoppable momentum generated in his first season at the Stadium of Light.

There was clearly an element of magic about that title-winning campaign with the Wearsiders and unless he keeps the chemical formula in a bottle on his shelf at home, a repeat of those standards would be unlikely to say the least.

In respect of this game, the sample of data from which to make our observations would be that season paired with the solitary campaign Coleman has had at Coventry and the trends in both would appear to provide us with one interesting angle: second half results.

Keane's Sunderland were always formidable after the interval, winning 25 out of 46 that season and losing just seven.

Whatever the underlying factors responsible, Keane was clearly bringing something out of his players to increase their level of stamina and belief in the closing stages.Meanwhile, the opposite could be said of Coventry last season.

The Sky Blues managed to win the second period just 11 times, surrendering points in six out 14 games when they were leading at half-time and failing to win 15 of the 19 when scores were deadlocked.

So while the overall outcome of this game is difficult to call in respect of the prices, there would appear to be some value in the 2/1 quote on Ipswich to win the second half.
 

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FOREST TO BITE IN BERKSHIRE


Of all the great managers who have found themselves plying their trade in the Championship over the last few years, few have been able to get results like Billy Davies.

The belligerent Glaswegian might not be everyone's cup of tea but his ability to control the outcome of football matches is undeniable - his record simply speaks for itself.

An average return of 1.73 points per game over the course of 153 matches is bettered only by Mick McCarthy (1.87) and that's without taking into consideration the comparatively huge budgets the Yorkshireman had at his disposal at Sunderland and Wolves.

By contrast, Davies spent most of his three years at Preston and Derby rummaging around the bargain bucket - his biggest signing at this level was Steve Howard for £1m in July 2006 - but you always knew that a player's performance level would spike once he had been subjected to the personal attention of the wee Scot's DVD home editing suite.

After a difficult first few months at the City Ground, steering Nottingham Forest away from danger with a squad lacking big-match experience, Davies is back in control of his own destiny once again and we shouldn't expect too much to have changed in the two years he has been away.

Forest travel to Reading on Saturday and they look decent value to land all three points at odds of 7/2 when you consider the problems the Royals experienced in front of their own fans towards the end of last season.

The Berkshire club failed to win any of their last nine matches at home, finding the net just three times in the last 15 hours at the Madejski, and though there will be a freshness about them in Brendan Rodgers' first game as manager, Forest will be looking to re-open those old wounds.

As such, it might also be worth staking a point on Nottingham Forest to win to nil at 13/2 considering that Davies boasts a clean sheet ratio of better than one in three in the aforementioned sample.

Elsewhere, we're going to follow up on our advice in the outright preview by siding with two of our handicap fancies to achieve winning starts on the road.

Enough has already been said about Bristol City in our pre-season coverage but they do look decent value at 3/1 against Preston.

The Lilywhites pulled off an incredible coup when pipping Cardiff to a play-off place at the end of last season but it ultimately ended in disappointment with an agonising defeat at Bramall Lane denying them a day out at Wembley.

Now the mood around Deepdale might seem rather flat in comparison to those amazing scenes witnessed on the final day and the Robins can take advantage.

As Gary Johnson pointed out in his interview with us, his teams tend to hit the ground running at the start of a new season and they will head up the M6 in a positive frame of mind, knowing they triumphed down the road at Blackpool this time last year.

Meanwhile, Doncaster have already been backed on the handicap and in a season match bet with Watford, so we might as well go the whole hog and take the 3/1 on them beating the Hornets at Vicarage Road on Saturday.

We've already registered our scepticism at the appointment of Malky Mackay and he will be taking over the team with the second-worst defensive record in the division last season.

Donny are another team with fond memories of an away win on the opening day last season - they won 1-0 at Derby - and if they can recapture anything like the form they showed in the second half of last season, then a maximum haul shouldn't prove beyond their reach.
 

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TRACTOR BOYS GET THE BLUES

Ipswich got off to a losing start in the Championship and have been eased to 11/1 for the title by Sky Bet and VC Bet.

Roy Keane's outfit lost 2-1 at Coventry on Sunday and VC Bet have also eased them for promotion to 10/3.

Two goals from Clinton Morrison put the home side into a clear lead but Jon Walters pulled one back before the break, although plenty of pressure in the second galf could not break down the Sky Blue's defence.

Chris Coleman's side are now into 33/1 to win the division and 14/1 to reach the Premier League.

Market leaders are West Brom, Middlesbrough and Newcastle, who are the 6/1 co-favourites with Stan James.

 

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BLUES 9/4 FOR PREMIER LEAGUE

The Community Shield went the way of Chelsea after a penalty shootout with Manchester United and Betfred and Ladbrokes make the former 9/4 to win the Premier League this season.

A late Wayne Rooney goal for United made the scoreline 2-2 after 90 minutes before Chelsea went on to take the shootout 4-1.

Chelsea were backed at 1.03 on Betfair to win in 90 minutes only to be denied by Rooney's 92nd minute equaliser.

The draw was backed at 26.

United are a best price of 23/10 at William Hill for the title with Liverpool 4/1 at the same firm and Coral.

It is then 10/1 (Ladbrokes) Arsenal and a general 14/1 on Manchester City.

The serious stuff gets under way next weekend.

Having won the Community Shield, Chelsea are 250/1 with William Hill to win all of the four remaining trophies open to them and 4/5 to win none of them.

The firm offer 7/4 that they will collect just ONE more trophy this season, 4/1 any two and 16/1 three more.

Hills also believe that Chelsea and United will fight out the League title, offering 9/2 that Chelsea will win with United runner's-up and 9/2 it is vice-versa.
 

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TORRES SET FOR GOLDEN SEASON

The Premier League Golden Boot prize has been dominated by players from the Big Four since the turn of the century.

Since Kevin Phillips netted 30 league goals for Sunderland in 1999-2000, the Premier League top scorer has come from one of Manchester United, Arsenal or Chelsea .

Thierry Henry won the prize four times, with Jimmy Floyd Hasselbaink, Ruud van Nistelrooy, Didier Drogba, Cristiano Ronaldo and Nicolas Anelka also winning the award.

Clearly, the cream rises to the top.

When entering fantasy football competitions I always look for a cheap striker from the lesser teams, who is guaranteed to play every week and likely to be amongst the goals.

Such a tactic is unlikely to pay dividends in the Golden Boot market, though, as the place dividends are pretty skinny (1/4 1,2,3,4) and the gap between the top teams and the rest widens every year.

Last season the top four scorers were Anelka (19), Ronaldo (18), Steven Gerrard (16), Fernando Torres and Robinho (both 14) and the next four in the list were Frank Lampard, Wayne Rooney, Dirk Kuyt and Darren Bent who all scored 12.

I think it's going to be pretty fruitless going through outsiders from the bottom half who might step up to the plate, as even if they have a stellar season and score 12 or 13 goals it's not going to be enough to break the monopoly.

Last season's 'goals for' tally column in the final league table makes interesting reading. Only seven clubs scored over 50 goals and it's highly likely one of those seven will home the top scorer again.

They were: Liverpool (77), Manchester United (68), Chelsea (68), Arsenal (68), Manchester City (58), Everton (55) and Aston Villa (54).

Tottenham scored 45 and after their terrible start that wasn't such a bad tally. They could well improve beyond that and the signing of Peter Crouch gives them hope but it's hard to see him, Robbie Keane or Jermain Defoe topping the scoring charts.

Fernando Torres is the 4/1 market leader and it's hard to get away from him so solid are his credentials.

He's scored 38 goals in 57 Premier League games for Liverpool and would in all probability have been last season's top scorer but for missing 14 games through injury.

That enforced absence was a new situation for the Spaniard who has rarely been on the sidelines in his career, unlike, say, Michael Owen, who is incredibly now third in the betting following a few nicely taken goals in pre-season.

With Ronaldo out of the picture there isn't another player in the league with the scoring potential of Torres and even at 4/1 he represents value as he's the best striker in the league for last season's top-scoring team.

William Hill have him at 5/2, and while that is too short a price to play it's probably what he should be at so we'll snap up the 4/1 available for the main bet.

Another reason I'm backing Torres is those around him at the top of the betting make little appeal.

Last season's winner Nicolas Anelka got off to a flyer by scoring plenty against the lower teams, but his inability to do it against the best puts me off and he shone, in particularly, when Didier Drogba was missing.

The Ivory Coast striker will play more this season but he has the potential to implode at any time and though undoubtedly brilliant he's hardly reliable and makes no appeal at 8/1.

Manchester United will have to share the goals around more than ever now Ronaldo's gone and their two main hopes, Owen and Rooney, will score plenty but are likely to fall short.

Owen won't play every week, and even at his most prolific for Liverpool he never scored 20 league goals in a season. I couldn't have him at 20/1 never mind 12s and he is horrid value.

Rooney is a more likely candidate but there is so much more to his game than goal scoring. Even with a more central role he just isn't prolific enough for me at 12/1.

It goes without saying then, that I think there may be some each-way value to be had and bearing in mind what I said earlier about sticking with the top-scoring teams my final two selections come from Arsenal and Aston Villa.

With Emmanuel Adebayor now at Manchester City (who incidentally will score plenty but like neighbours United will share the goals around), there is room at Arsenal for a striker to step up to the plate.

That man is Eduardo, a prolific goal-getter for club and Croatia whose career was disrupted by a broken leg sustained against Birmingham.

He returned last season in the cup competitions and the signs were he's as good as ever, his instinct in front of goal evident as he scored three in four appearances.

He should be fit and raring to go this season, and with a point to prove and a place in the team up for grabs his goals could cement him a regular spot.

I'm a big fan of his, he has bags of natural talent and an incredible goals per game ratio having scored 106 in 162 games at club level throughout his career.

Many of those were for Dinamo Zagreb, but he can do it at the top level too, as his 14 goals in 24 games for Croatia suggest.

He's been unlucky with injuries but I think he's worth a chance that this could be his season and at 33/1 he's worth a dabble each-way.

Finally, John Carew is overpriced at 100/1 with Ladbrokes. Villa scored 54 last season, 11 of them coming from the Norweigan in 25 appearances.

He's another who is prone to the odd injury that keeps him out for spells, but if he can stay fit he has every chance of making the frame.

I'm not sure how Villa will get on this season without Martin Laursen and Gareth Barry, but offensively they can only improve and I consider Martin O'Neill's signing of Stewart Downing to be one of the shrewdest moves of the Transfer Window.

He might be out until December with an injury but hopefully he'll be back for the last two-thirds of the season. He has many critics but I'm not one of them and I reckon he can thrive now surrounded by better players.

He's a genuine winger with international class and his delivery from the left flank will be the perfect ammunition for Carew who thrives on such opportunities.

I can see Villa scoring 60+ this season and Carew can get a fair percentage of those. He has every chance of being placed in the Golden Boot market and I feel the 100/1 is simply too big.
 

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SHAKERS MAKE A SOUND BET

As promised in the concluding part of the ante-post betting column, our strategy for placing promotion and relegation bets on the Coca-Cola Leagues will be refined this season to incorporate any sudden over-reaction to short-term results.

Rather than drawing lasting conclusions before a ball has been kicked and closing our ante-post portfolio in early August, we instead dedicated most of our ante-post coverage to handicap markets and season match bets, the type of wagers that can be put to one side and forgotten about.

Hopefully, when we return to monitor the progress of those selections in the closing weeks, we will have some pleasant surprises in store and possibly look to hedge where appropriate.

In the meantime, we'll now turn our attention to the markets that really matter to the runners and riders themselves, the issues of promotion and relegation.

In League Two, we have so far placed one modest bet on Rochdale to win promotion at 9/2 and already we feel the time is right to follow up on that interest by backing Bury to win promotion at an identical price.

Alan Knill's men endured an afternoon to forget on Saturday as they were soundly beaten 3-0 by Bournemouth but shock home defeats were not uncommon last season.

Exeter, Rotherham, Luton and Grimsby all triumphed at Gigg Lane in the early part of last term - none of whom were expected to at the time - but it didn't prevent the Shakers from mounting a sustained promotion challenge that stayed alive until the final whistle on the final day.

Bury have brought in reinforcements since and now looked better equipped to improve on those standards, so it's difficult to resist the 9/2 suddenly being offered on them to win promotion.

The Lancashire club were no bigger than 3/1 before the weekend and they will be no bigger than 3/1 should they find themselves in the play-offs once again next May.

That would be a worst-case scenario as we view the situation presently, so take the inflated price now.
 

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FIVE STEPS TO ANTE-POST SUCCESS

1. Keep an open mind

My first step to successful ante-post betting is most probably the hardest to perfect - but that doesn't mean we cannot strive to achieve it.

As punters, we cast judgement every time we hear an item of news about a particular team. The more news we absorb, the more opinions we form and the more rigid we find ourselves when the time comes around to place our ante-post bets.

It's a vicious circle that makes us short-sighted in respect of prices. When we pick up a coupon or browse an odds comparison site, the seed of a particular team has already been planted and while we might kid ourselves this is not the case, there's only one name that is going to scream out from the list.

However, it's not the name that should be screaming out, it's the price.

The solution might sound like torture to some, especially in those summers darkened by the absence of an international tournament, but do try to avoid all contact with whatever happens in domestic football during the close season.

Take a complete break and come back refreshed, with an open mind.

The time for taking on board new information is in the few days prior to placing your ante-post bets.

Spend a limited and equal amount of time sifting through archived material on each team, read a selection of bite-sized previews and try to avoid getting too deeply involved.

The deeper you delve into the information about any particular club, the more you will start to over-analyse and over-emphasise the importance of that information. You want nothing more than a broad overview to compliment what you already know from the season before.

Now I realise it might be too late to reverse old habits in respect of the last couple of months, but it can do no harm to try and identify possible stories that might have unduly influenced your thinking in some way and take it into appropriate consideration.

The key thing to understand is that the whole process should be simple. The threshold for absorbing enough information to make an accurate instinctive judgement is a lot lower than many of us would imagine.

2. Narrow your thinking

On the subject of simplicity, I always work by the principle that our instincts work best when they are following one single piece of information that trumps everything else.

Whenever you step out into the path of an oncoming bus, you don't weigh up the pros and cons of going backwards or forwards, you simply jump out of the way by the simplest and quickest means.

In this instance, the single piece of information to which you adhere is the philosophy that buses generally come off better in head-on collisions with people.

In the short period of time that should exist between absorbing information and viewing the market, try to narrow your thinking towards teams in a similar fashion.

As an example off the top of my head, here would be my over-riding thoughts on the three sides that were relegated from the Premier League last season...

West Brom = uncertainty.

New boss Roberto Di Matteo is unproven at this level and a few of his potential weaknesses started to surface when the pressure increased on MK Dons towards the end of last season.

Middlesbrough = stability.

The Teessiders have suffered relegation before and they have reaped the rewards of continuity. Steve Gibson's faith in GarethSouthgate should be viewed as a positive.

Newcastle = turmoil.

A lack of direction at both boardroom level and managerial level mean that preparations for the new season couldn't have been any worse.

Each of these examples are simple and concise summaries that reflect my own punting philosophy and, most importantly, they won't be swayed easily by any fresh slice of information that might come to light.

3. Challenge your memory

In the second part of this series, we documented some examples of psychological research that highlighted the mental shortcomings we face as punters in terms of how our selections can be inaccurately influenced by the non-linearity of our own memory.

The conclusion was that we tend to place an unrealistic bias towards the peak (best or worst moments) and peak-end (our final thoughts) when trying to interpret our conclusions about a particular from a position located somewhere in the future.

This explains the general popularity of teams that finish the season strongly over teams that finish with barely a whimper. The two teams could be of equal standard but it's difficult for our minds to accept that as the case.

However, that's not to say teams who finish strongly never use their late flourish as a springboard the following campaign and we have to be wary of over-compensating when channeling this theory into our thoughts.

One idea for trying to strike the right balance is to conduct a little further research.

If you've selected a team and suspect you might have been influenced by the non-linearity of your memory, then go back and select half-a-dozen games from the previous campaign that you no longer remember and read an archived match report online.

By doing this, you will effectively build up a more accurate picture by focusing on the general standards they set when operating under the radar, which usually accounts for a majority of the time with a majority of teams.

4. Play the long game

It is a source of great personal pride that I have profited from ante-post betting for as long as I can remember but this is perhaps mostly down to the long-term aspect of betting on markets stretching over 10 months, which suits the geeky side of my personality.

When you place a bet on a market that will be decided over 90 minutes, you seldom get chance to adjust your position, so you and live and die by your snap judgements. As such, you prepare yourself for the occasional losing sequence when your instincts are at the mercy of other random factors.

When you place an ante-post bet, however, you get the opportunity to monitor and readjust your position at 45 (possibly 48) separate intervals, at least in the case of Football League markets.

And like the seasoned fantasy football obsessive, I have this permanent desire to mull over certain decisions in a careful, measured way. Thus, the greater degree of control afforded by the ante-post markets satisfies this need.

The thing to realise is that every team and every outcome has a price. So you need to stay abreast of the outright markets throughout the season because you never know when the price will be right. There's no need to close your ante-post portfolio on August 8.

One novel idea for punters who are looking to incorporate a long-term strategy for the first time is to take the various promotion and relegation markets that you wish to follow and mark down the price at which you would be willing to back each team.

So, for example, you might be wanting to back Nottingham Forest for promotion in the Championship but see no valuein odds of 8/1 about a team who were fighting off relegation last season.

Mark them down at 12/1 or 14/1 and check the prices every Monday morning for the first couple of months. You might be pleasantly surprised at how many teams hit your target price after just one bad defeat.

This is a strategy I will be looking to incorporate when producing my Monday market round-up of the Coca-Cola Leagues for the Bettingzone this season.

5. Test yourself on transfers

Perhaps the most controversial idea I have put forward during the course of this series is the notion that we place too much emphasis on summer transfer activity when placing ante-post bets.

I have no doubt that some punters will disagree vehemently with this opinion but it remains a belief by which I'm convinced.

To those of you dismissing the theory as complete nonsense, I want you to do me one favour for the sake of your own personal development.

Take a pen and a piece of paper and write down your top 20 transfers of the summer - by which, I mean the 20 players who you think will have the biggest impact at their new clubs.

Then stick it in an envelope marked '2010/11 ante-post' and open it up in 12 months' time.

And when trying to assess how correct you were when reflecting on the list, don't judge them according to personal opinions of how the player himself performed, judge them purely according to how much the team improved in terms of their league position.

And then divide that improvement by the number of other signings they made!
 

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REDS OUT TO 5/1 FOLLOWING LOSS

Liverpool are out to 5/1 for the Premier League title after their 2-1 defeat to Tottenham on Sunday.

The Anfield side only lost twice in the whole of last season but got off to a losing start to this term, Steven Gerrard's penalty rendered meaningless by goals from unlikely sources in Benoit Assou-Ekotto and Sebastien Bassong.

The Reds had been 10/3 heading into the game with Stan James but can now be backed at 5/1 with Sky Bet and Betfred, although Blue Square and 888sport offer 3/1.

Manchester United were not at their most convincing but still recorded a 1-0 win over Birmingham earlier in the day and continue to fight for favouritism with Chelsea, who saw off Hull 2-1 thanks to Didier Drogba's injury-time fluke on Saturday.

Wayne Rooney netted United's only goal at Old Trafford and Stan James make them 15/8 favourites for the title - the only major firm to do so.

Chelsea remain favourites elsewhere, with bet365 a standout 7/4 on Carlo Ancelotti's side.

At the other end of the table, Birmingham have been eased slightly to evens from 4/5 by Blue Square following their brave display at Old Trafford.

On Saturday, Manchester City set down an early marker with a 2-0 success at Blackburn.

Mark Hughes' side prevailed thanks to goals from Emmanuel Adebayor and Stephen Ireland and they have been cut from 14/1 into 10/1 for the title by Stan James and William Hill.

Arsenal also made a tremendous start with a 6-1 hammering of Everton and they are into 7/1 from 8/1 - Hills were even more impressed and they go 11/2 from 9/1.

New boys Burnley lost 2-0 at Stoke and they have hardened from 4/7 to 4/9 with Stan James for relegation with Hull also trimmed a fraction from 5/6 to 4/5.

Everton's dire display now sees them as 33/1 chances for the drop with Sky Bet.

Meanwhile, William Hill were celebrating Spurs' win as it saved them from a mega-millions payout.

"We had thousands of punters who had backed the 'Big 4' and the SPL 'Big Two' all to win their matches - and only Liverpool failed to do so - thanks to Harry Redknapp and his boys", said Hill's spokesman Graham Sharpe.
 

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GOALS AT A PREMIUM


On Monday, Dundee Utd's clash with Hearts will be a good indicator of how the battle for third place will go in the SPL.

Both sides are aiming for a Europa League place but both have problems.

Ismael Bouzid, Larry Kingston, Andrew Driver and Calum Elliot could all miss out for the visitors while United look light up front with Francisco Sandaza out until September and new forward Damian Casalinuovo still injured.

Hearts have been desperately searching for a striker all summer and with United looking short up front through injuries, it would not be a surprise to see this game end goalless.

The sides are evenly matched and although it's the first game of the season, there's a lot at stake - United got off to a poor start last season and it cost them as they finished fifth, while Hearts face Rangers in their second game.

So it should be a tight affair and at 9/1 with Stan James, we like the look of no goalscorer in this one.
 

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CHELSEA A (TRI)CAST-IRON BET

Anybody fancy Chelsea for the title at a shade bigger than 11/2?


I thought so. Of course additional risks are involved, but by eliminating teams who I simply can't see having a say in the title race we can back the Blues, who in my opinion have the most solid credentials of the main protagonists, at this massive price.


So, let's rule out those who can't win the league.


Firstly, it's 150/1 bar Chelsea, Manchester United, Liverpool, Arsenal and Manchester City. It may as well be 1000/1 bar those five. Nobody outside this quintet has the ability, strength-in-depth or finances to compete on a consistent level.


No shocking opinions there, I know, but we can immediately draw a line through 15 teams and get on with the important analysis.


Manchester City are 14/1 for the title, and as short as 10s. They have made an impressive recruitment drive and have an unlimited pit to delve into in January too. But title winners? I can't see them being involved in the race.


Mark Hughes' team finished with 50 points last season, 33 points behind third-placed Chelsea. Gareth Barry, Emmanuel Adebayor, Carlos Tevez, Roque Santa Cruz and Kolo Toure are good players, possibly great signings, but can they make up that much ground?


I can't see them troubling the top three. It's going to take them time to gel, and even then Hughes faces an unenviable task of managing a collection of egos.


Already it's hard to see how he can play all his strikers and the likes of Robinho and Adebayor don't strike me as the type of players who will put up with squad rotation at City.


Don't get me wrong, it must be an exciting time to be a City fan, but a sense of perspective is needed when we're talking about a potential title challenge.


At the moment they look like a bunch of individuals rather than a team and it could be another season at least before we are discussing them as genuine Champions League place contenders.


And so to Arsenal, who are the team most likely to suffer because of the Eastlands revolution.


Not just because they have lost Toure and Adebayor to their potential rivals, but because they look the most vulnerable of the 'Big Four'.


Last year they finished a comfortable fourth, nine points clear of Everton and safely in the final Champions League position.


But they were somewhat marooned, never in the title race, eventually finishing 11 points behind Chelsea, 14 points behind Liverpool and 17 points behind champions Manchester United.


Again, like City, they have lots of ground to make up and the lack of summer transfer activity at the Emirates is a huge concern.


Arsenal do have some exciting kids coming through, the likes of Aaron Ramsey and Jack Wilshere to name a couple, but they are seriously lacking in leadership and experience.


Cesc Fabregas, skipper at 22, is a fantastic player but he's not a Tony Adams or a Patrick Vieira - the sort of strong, inspiring leader Arsenal's youngsters probably need to help them along.


Arsenal's best XI could play anyone off the park on their day but I don't think they have enough experience throughout the squad to make a sustained challenge.


They look brittle at the back and Robin van Persie looks key to their ambitions up front - I just get the feeling that one or two injuries to their best players could derail any hope they have of making a title challenge.


Their 2008-2009 points tally of 72 is going to be hard to surpass and if Manchester City do gel the pair could well become entangled in a battle for fourth - along with Everton and maybe even Aston Villa and Tottenham.


I would fancy Arsenal to claim the final Champions League place in the end, but importantly I can't see them improving enough to trouble last year's top three, and that is the crux of this particular argument.


For me, Manchester United, Chelsea and Liverpool look the only teams capable of mounting any sort of title challenge and they are likely to have the title race to themselves in the last few months of the season.


Continuing the process of elimination I'll cross out Liverpool at this point as 4/1 about the Reds ending their 20-year drought doesn't appeal at all.


Xabi Alonso was so influential last season I find it incredible Liverpool haven't drifted following his departure as his replacement, Alberto Aquilani, isn't fit for two months and Lucas Leiva, now likely to get more game-time, doesn't strike me as one to rely on when a creative spark is needed.


Steven Gerrard and Fernando Torres, of course, are massive players for the Reds.


If you told me now the pair would play over 90 per cent of Liverpool's league games this season then perhaps the 4/1 wouldn't be such a bad bet after all.


However, Rafael Benitez knows the difficulty in getting these two out on the park together on a regular basis and again it could unhinge Liverpool's title challenge as they are at times devoid of creativity without their star duo.


Again, there is a concern over Liverpool's strength-in-depth, as they lack defensive cover and could do with another striker too.


While I'm confident they'll be up there with Chelsea and United for much of the season, I'm just as certain at more than one point in the campaign they will fail to justify cramped odds and that is why they will fall short once again.


That leaves Chelsea and Manchester United and after much deliberation it is Sir Alex Ferguson's team who appeal the least despite drifting to a tempting price in recent days.


The Old Trafford outfit have won the last three Premier League titles and are now 5/2 with Ladbrokes - not bad at all for a team going for a four-timer.


Of course the big thing to consider here is their effectiveness without the best player in the world, Cristiano Ronaldo, and to a much lesser extent Carlos Tevez.


Well, perhaps Michael Owen can fill the Tevez super-sub role, but maintaining their dominance without Ronaldo won't be so easy.

He can't be replaced, it's as simple as that, and while United will evolve and survive without him it will take a huge effort from Ferguson to mould a title-winning team for the fourth-year running this campaign.


They won't be far off, but I can see them dropping a few points here and there when in previous seasons a sprinkle of Ronaldo brilliance might've saved them.


I'm not saying Manchester United will have a bad season at all. They've got too many good players and I expect them to be right in the mix - but this season looks tight between the top three.


We're talking fine margins and could end up with a scenario where all three bag 80+ points again, and for me, Chelsea have the most solid title-winning credentials.


Where United lost Ronaldo and Tevez, and Liverpool lost Alonso, Chelsea kept hold of their key players with John Terry's eventual commitment the most significant non-transfer of the summer.


With Terry staying, it's fairly easy to make a case for Chelsea. They've the strongest squad with top-quality cover all over the park for starters.


The importance of Michael Essien cannot be underestimated either. He is perhaps their most vital cog, he is certainly their engine, and having played just 11 games in the league last season he was sorely missed.


Fit from the start this campaign, his presence in the Chelsea team is just as important as Terry's.


Then you consider their plight last season; the inability of Luiz Felipe Scolari to adapt to club management, Chelsea's subsequent dodgy run in the middle of their campaign and the in-out form of the unsettled Didier Drogba.


Guus Hiddink's eventual arrival settled the Stamford Bridge club but there's a real feeling that once all is harmonious they pretty much manage themselves - and the end result wasn't bad - they finished four points off Liverpool and seven off United.


That was with a lamentable record against their 'Big Four' rivals, so even a modicum of improvement there will increase their chances hugely.


The arrival of Carlo Ancelotti doesn't give a sense of upheaval at all. Hardly any signings suggest as much and the tactics and formations he implemented at AC Milan should be seen as a positive more than anything else.


There seems to be a general thought his preferred 'diamond formation' won't work in England but I'm sure it's a system he'll adapt if things aren't quite running smoothly.


I get the feeling Chelsea will be more versatile in the way they approach each game but they can achieve the same machine-like ruthlessness that helped them win back-to-back titles in 2005-2006.


All the money has been for Chelsea in recent days and it's easy to see why such are their solid claims and the doubts over their main rivals, and now they are a top-priced 21/10.


But back to that original 'just a shade over 11/2' about the Blues. Well, hopefully you've gathered by now that I expect Chelsea, Manchester United and Liverpool to dominate the title race and by dutching two tricast options you can get some real value.


Bet365, Betfred and Paddy Power all offer Chelsea/Manchester United/Liverpool at 11/1 and the same firms go 14/1 about Chelsea/Liverpool/Manchester United.


Dutching those two bets pays 5.667/1 so we'll happily split a 10 point stake as that simply looks too big.


If you do fancy Manchester United or Liverpool you can do the same at similar or bigger prices - as long as like me you can't have Arsenal, Manchester City or anyone else being involved in the hunt.


Interestingly, Ladbrokes offer the same market and are much shorter about the tricasts involving just Chelsea, Manchester United and Liverpool.


The same bet I've advised with theircompetitors pays just over 100/30 with Ladbrokes and that's much nearer what I would consider to be the correct price.
 

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IT'S TIME TO BACK THE HAMMERS

The 'best of the rest' market has a new favourite this season in the shape of big-spending Manchester City.



They are odds-on in places in the betting without the 'big four' of Manchester United, Chelsea, Liverpool and Arsenal but make absolutely no appeal even at the best price of 11/10.



It remains to be seen firstly whether Mark Hughes can get his expensively-assembled squad to gel and, if so, how long it takes.



Gareth Barry took a bit of prising before he signed from Aston Villa and should be a great acquisition but you wouldn't think it took Arsenal too long to decide £40m-plus represented good business for Emmanuel Adebayor and Kolo Toure.



The one thing in City's favour is that, unlike two of their main rivals in this market, they don't have the distraction of European football.



However the likes of Tottenham, Everton and Aston Villa have shown just how hard it is to break the top-four monopoly (none have managed it in the last four seasons) but at the prices any one of that trio makes more appeal than City.



Tottenham were bottom of the pile at the end of October with just six points from their opening 10 games before Harry Redknapp started to weave his magic.



They won 49 of their 51 points after Redknapp arrived but even if they continue at that same rate this term it still only puts them level with sixth-placed Villa on 62 points over the course of a whole season so we're not going to get too carried away with them at around 7/2.



Talking of Villa and there's got to be a concern about the way they fell away from February onwards.



They managed just 15 points from their final 15 games and for the first time under Martin O'Neill didn't make significant progress from the previous campaign in terms of points won.



They've also got to adjust to life without Barry and just as significant - though less obvious - is the retirement of Martin Laursen.



All of which points us towards Everton as the team most likely to once again be best of the rest and it's a surprise that 5/1 is available.



They've performed heroics in the last couple of seasons under David Moyes to take that fifth spot because they've been hit horribly by a raft of injuries to key players.



It left Moyes without a recognised striker for a chunk of last season, yet they adapted by putting Tim Cahill up front and managed to eke out crucial 1-0 wins.



That underlined their ability to cope with whatever is thrown at them and they are likely to have to deal with one or two bumps along the way this term as we head into the new campaign with Joleon Lescott still linked with a big-money move and fellow centre half Phil Jagielka on the sidelines for a good while yet.



But another promising crop of youngsters including Jack Rodwell, Dan Gosling and James Vaughan gives Moyes options and this looks an each-way bet to nothing at the 5/1 with firms paying 1/5 the odds 1,2,3.



If the worse comes to the worse and money finally does talk in terms of City's pursuit of Lescott then it's worth reminding ourselves that the season after Everton sold Wayne Rooney they not only finished best of the rest but actually made it into the Champions League places.



Handicap market



The Premier League handicap market proved kind to us last season as Fulham justified our confidence by coming out on top and, 12 months on, West Ham are the side who we expect to exceed expectations by the biggest margin.



It wasn't looking good for the Hammers back in November when the pressure was firmly on new boss Gianfranco Zola.



He didn't manage a win in his first seven league games and his hands looked set to be tied in the transfer market as the global financialcrisis gathered pace.



Zola - and assistant Steve Clarke - therefore deserve a huge amount of credit for the way they turned the Hammers' fortunes around.



Rather than facing a relegation scrap they managed to get themselves into the top half of the table, winning 29 of their 51 points in the second half of the campaign.



That was all the more impressive given that they were decimated by injuries and it bodes well, especially as their financial situation is now sorted out too.



Technical director Gianluca Nani has already done well in the transfer and loan markets and when you combine that with a promising crop of youngsters - headed by Jack Collison - the future really does look bright.



Most of the long-term injuries are clearing up too so there should be plenty of competition for places and we expect them to kick on this season.



Sky Bet offer the biggest handicap of +39 points for the Hammers but that's proved understandably popular and the price has been backed into 10/1 so we'll go with Betfred's +37 at 15/1 from an each-way perspective of a quarter the odds 1,2,3,4.



Other markets/specials



There are a plethora of special markets and the first one that stands out for us is Coral's group betting which pitches Stoke and Hull in with the promoted trio Wolves, Birmingham and Burnley.



And it's the Potters at 11/4 who we reckon have to be the bet to finish highest of the quintet.



They did us a big favour last year when finishing best of the three clubs who came up from the Championship and their no-nonsense style of play gives them every chance of an extended stay in the top flight.



The supposed 'second season syndrome' isn't backed up by the stats and Stoke's home record entitles them to plenty of respect.



They won no fewer than 10 matches at the Britannia, more than the likes of Everton and Aston Villa.



It therefore seems a little harsh to bracket them with the three newcomers this season, none of whom we expect to pull up any trees in the top flight.



And if there's a team to oppose this year then it's Hull who were incredibly fortunate to survive last season.



They managed just 14 points in their last 28 games which is relegation form by anyone's standards and their recruiting over the summer hardly suggests a dramatic turnaround.



Indeed we've tipped them to finish bottom of the pile this time around so Stoke at 11/4 to beat the Tigers and the three promoted clubs looks a cracking wager.



From the supposed strugglers, we'll switch attention to the top of the pile because that's where Chelsea will need to be at the end of this month if we are to collect on our next recommendation.



And that's for new boss Carlo Ancelotti to be manager of the month for August at 6/1.



There are four scheduled matches and Ancelotti's men could hardly have been handed an easier start.



They've got Hull first up (and if they beat them they'll become the first Premier League side to win their opening game for eight seasons on the trot), followed by Sunderland, Fulham and Burnley.



That's the two relegation favourites in Hull and Burnley at Stamford Bridge, with the potential for eyecatching maulings, while they scored eight goals when doing the double over Sunderland last season and also took four points out of six against an improving Fulham outfit.



Throw in the novelty factor of Ancelotti's first Premier League games and the fact he's already collected his first silverware with the Community Shield success and 6/1 really does start to look generous.



Indeed it's put into some sort of perspective by 6/4 quotes about Chelsea being top of the table at the end of August and if that happens then Ancelotti isgoing to be hard to knock out of the frame.



A glance back at the last six winners produces the names Gareth Southgate, Sven-Goran Eriksson, Sir Alex Ferguson, Stuart Pearce and Arsene Wenger twice.



And the respective positions of their sides in the table at the end of the first month were 6th, 2nd, 1st, 2nd, 1st and 1st.



There's clearly a danger that if one of the sides outside the big four makes a decent start (Middlesbrough last season and Manchester City twice in the stats above) then that could be enough to snaffle the prize for their boss.



But Wenger and Ferguson winning the award in three of the last six seasons when their sides were top of the pile clearly illustrates the point we're trying to make with Ancelotti.



We're sweet on Chelsea's chances of reclaiming the Premier League title this term in any case and this looks a decent opportunity to try and profit from their pattern of making fast starts to the campaign as they've not been outside the top five at the end of August since 2003.



Their pre-season results have been hugely impressive too so everything looks in place for a great run for our money at 6/1.
 

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RELEGATION LOOMS FOR TIGERS

Reflecting back on last season, there were certainly plenty of occasions along the way when it seemed as if almost half the division - or even more - were in some kind of danger of the drop.

Indeed, even Manchester City and Tottenham, who both ended their rather disappointing campaigns with their heads well above water in the top 10 of the table, spent a worrying amount of time languishing with the Premier League stragglers with punters tempted to back them for the drop.

In the end their overall squad strength and quality prevailed with comfortably enough room to spare and now both outfits, alongside Everton and Aston Villa, will have their eyes firmly fixed on spending the forthcoming season fighting to break into the 'Big Four'.

But apart from that, you'd have to say the first objective of most clubs will be to get to 40 points as quickly as possible - even Fulham, who finished in seventh spot ahead of Spurs, West Ham and City to earn a place in the Europa League.

Obviously they'll be wary of their European commitments getting in the way of their domestic priorities - a factor the Cottagers haven't had to deal with for seven seasons - so it would be naive to just assume they'll have another impressive season.

For the record, we are discounting Fulham from the relegation fight because we're confident their manager Roy Hodgson will continue to mastermind the bright new era at Craven Cottage and his vast experience of how European football works should stand them in good stead.

But the initial point remains valid - Hodgson, like so many other managers, just won't allow themselves to rest easy and target a European spot until the security of their Premier League status is assured.

Another team we don't feel are remotely in the running to go down are West Ham, who produced some eye-catching football under Gianfranco Zola to put their early season problems off the field firmly behind them to finish ninth.

Of course now the club is in a much healthier financial state following the takeover by CB Holding - an asset management business set up by Icelandic bank Straumur - which brought to an end the ill-fated ownership of Bjorgolfur Gudmundsson and they should confidently be able to build on the progress already made since Zola's arrival last September.

When Zola was appointed there were doubts raised over his management credentials as he lacked the required UEFA A coaching licence and when the global recession started causing havoc to Gudmundsson's fortune, many punters were backing the diminutive Italian to lose his job during the apparent crisis.

But having brought an attacking flair to the team's style of play - resulting in a significant upturn in fortunes - he was rewarded with a new contract back in April and now surely Hammers fans can look onwards and upwards with optimism rather than look down with fear of the drop zone.

So, now we've effectively discounted last season's top 10 from a relegation fight let's now take a look at those sides that we're backing to rise clear of danger despite struggling at the wrong end of the table last time out.

Clearly the prime candidates for a much improved campaign are Sunderland, who finished just two points clear of relegated Newcastle after that nervy finale in May.

Realistically it never looked like Ricky Sbragia - appointed after Roy Keane walked out in December 2008 - was going to be the right man to lead the Black Cats for the long term and in the wake of the 3-2 home defeat to Chelsea on the final day, he perhaps did the honourable thing and resigned as manager.

There can be little doubt that Steve Bruce is far more qualified and suitable for the job and given his track record at Wigan, where he kept them up in his first season in 2008 before guiding them to a second highest-ever finish of 11th last season, we're confident he can achieve greater success at a club with more money, a bigger fanbase and arguably stronger pulling power.

So far Bruce has made some decent looking signings such as Lorik Cana, and Fraizer Campbell while a lot of dead wood built up under previous regimes has been disposed of, leaving him with a more streamlined squad with more overall quality.

There shouldn't be any repeat of last season and we'll be expecting them to be on a par with the likes of West Ham and Fulham in mid-table mediocrity.

Just below this mini group of three, we'd like to bracket Stoke, Bolton and Blackburn together as clubs who share similar fighting and physical characteristics which will probably be adequate enough once again to stave off the fear of demotion to the Championship.

Tony Pulis and the Potters exceeded expectations by comfortably striding to safety in their maiden Premier League season and this achievement can be mainly attributed to their stunning record at the Britannia Stadium, where they won 10, drew five and lost just four.

Crucially they managed to dominate and beat most of their fellow relegation rivals, who were often intimidated by the passionate atmosphere, while they also managed earned the more unlikely scalp of Arsenal and picked up a point off runners-up Liverpool.

Sure their record on the road was pretty poor, but having claimed their only two away wins in the closing weeks, they can head into the new season without that mental block still haunting them.

No doubt we'll hear the words 'second season syndrome' if they start off with a few poor results but their emphasis on unity and the tireless work ethic instilled by the manager will see them pull through the other side.

Meanwhile we're predicting another tiresome year for Bolton supporters, who continue to be divided on whether Gary Megson can bring the fun times back to the Reebok Stadium.

To his credit, Megson has slowly but surely strengthened the backbone of the Wanderers since he took charge in November 2007 with the club rock bottom of the Premier League but there has been little in the way of thrills and entertainment value along the way.

In this era of grave economic concerns, a club of Bolton's stature simply can't afford to lose their lucrative place in the Premier League and therefore one can understand why Megson feels it a necessity to build from the back and make his side hard to beat rather than focus on free flowing attacking football.

It may not have been pretty to watch by any means but he's managed to defy the growing number of critics among the Reebok faithful to keep the Trotters safe and now he's even indicated that the team's style of play can begin to change.

By how much, only time will tell but having brought in Zat Knight, Sam Ricketts, and Paul Robinson to bolster a defensive line-up which already contains the promising Gary Cahill, they are well capable of regaining that 'hard to beat' tag of the Sam Allardyce era.

Talking of Allardyce, the current Blackburn boss can look to push his Rovers side closer towards the mid-table having successfully guided them to safety following Paul Ince's disastrous spell in charge.

Big Sam proved he knew exactly what it takes to inspire fight within a squad, using his superb man-management skills to build players' confidence and subsequently turning Ewood Park into a tough venue to visit once again.

In fact Rovers only lost once at home since he replaced Ince in December 2008 and if they can maintain this kind of trend then it's hard to see them slipping into the bottom three next May.

Obviously the sale of Roque Santa Cruz is a big loss but given his injury problems last season you can hardly put their revival under Allardyce down to the Paraguayan striker.

And at least there's around £17million to spend during the remainder of the summer transfer window and considering how Allardyce managed to attract the likes of Jay-Jay Okocha and Fernando Hierro to Bolton, you never quite know what kind of tricks he has up his sleeve.

So after all that, we've decided who won't be going down but the rest we are putting in a high-risk category - Wigan, Portsmouth, Hull, Wolves, Birmingham and Burnley.

We'll analyse each club and deduce which of these represent the biggest and best value in the relegation betting.

Birmingham:

Birmingham have turned into one of English football's yo-yo clubs over the past four seasons following two relegations and two promotions and they'll no doubt be confident of re-establishing themselves in the Premier League once again - especially given the feats of Hull and Stoke. Alex McLeish was unable to keep the St Andrews club safe when taking charge as Blues manager back in 2007/08 but last year he silenced some of his doubters when leading them to a second-placed finish in the Championship. Of course the acid test will be his first full season in the Premier League and he's certainly made numerous positive and expensive signings this summer to achieve the target of survival, bringing the likes of Christian Benitez, Giovanny Espinoza, Barry Ferguson, Roger Johnson, Scott Dann and Joe Hart to the club - and there's still time for more to come. The board are backing the former Scotland international manager with the cash to make a strong concerted bid to retain their place in the top flight although the Ecuadorian duo of Benitez and Espinoza are both unknown quantities on these shores so it's hard to say how they'll fare. Overall we have little interest in the skinny odds of 11/10 about them to sink back to the Championship and think they'll have just enough to stay up.

Odds to go down: 11/10 (extrabet)

Odds to finish bottom: 13/2 (Paddy Power)

Verdict: 15th

Wolves:

Wolves were the outstanding Championship force last year, finishing seven points clear of Birmingham to deservedly claim the title and make a much-needed return to the Promised Land for the first time since their relegation in 2004. Mick McCarthy, who has received no shortage of criticism during his time in the Molineux hotseat, finally got it right at the third attempt and now has the much tougher task of trying to orchestrate a 'successful' battle at the wrong end of a table. The former Republic of Ireland and Sunderland manager has spent well so far this summer and we fancy Serbian Nenad Milijas - just one of McCarthy's new recruits - to make a real name for himself this season and provide a key source of creativity, goals and inspiration from midfield. Irish striker Kevin Doyle is another quality signing having been brought to the club from Reading and his previous Premier League experience should help him provide crucial ammunition alongside red hot Sylvain Ebanks-Blake, who won the Championship Golden Boot for the second successive season as well as clinching the Player of the Year award. Whether this firepower will be enough remains to be seen but we think it certainly gives them a better a chance than some of the Premier League's fellow strugglers.

Odds to go down: 13/8 (Sky Bet)

Odds to finish bottom: 15/2 (Paddy Power)

Verdict: 16th

Portsmouth:

There seems to be a feeling that Portsmouth could well go into freefall next season having had little option but to sell star duo Peter Crouch and Glen Johnson this summer while the departure of Sean Davis, a first-team regular last season, to Bolton has left a sizeable hole in midfield. Therefore it's been little surprise to see Pompey's relegation odds shortensignificantly during the summer with punters clearly not convinced by manager Paul Hart's credentials to guide the team to safety, let alone improve on their 2008/09 finishing position of 14th. The 56-year-old, who initially took charge as caretaker boss in February following the sacking of Tony Adams, won four of his 14 games at the end of last season and in the end it was enough to see them finish seven points clear of the drop zone - but like many other observers, we're sure it will be much closer for them this time around. Given his far from impressive managerial track record at Nottingham Forest, Barnsley and Rushden and Diamonds it's still quite hard to believe he was promoted to the hot seat from his previous role as director of youth operations at Fratton Park and if his team struggle in the first half of the season, an early exit would be on the cards despite signing a two-year contract. The proposed takeover of Sulaiman Al Fahim is still yet to be completed at the time of writing and even executive chairman Peter Storrie appears unaware of how much money will become available for new players. It doesn't look good but we just think their odds of 2/1 have just become too short to back with enough conviction. However, another option would be to group them together with Burnley and Hull in Paddy Power's relegation trio market - this combination is available at 18/1.

Odds to go down: 2/1 (Ladbrokes)

Odds to finish bottom: 7/1 (Blue Square)

Verdict: 17th

Wigan:

Wigan are prime candidates to be the 'surprise' relegation outfit this season having lost their manager Steve Bruce, who guided the Latics to an impressive 12th-placed finish last season, as well as influential Ecuadorian winger Antonio Valencia. And some would argue the new Sunderland boss left the JJB Stadium at just the right time following a disappointing end to an initially promising campaign in which they eventually fell well off the pace for a potential Europa League spot. Their lack of form coincided with the sale of star midfielder Wilson Palacios to Tottenham in January and now Valencia has departed, you have to wonder if Wigan will be able to replace such a talented duo. The supporters could always rely on Valencia to single-handidly light up a stale encounter with his flair and pace and quite often it would be his contribution which inspired their best results. It appears as if the Latics will now be forced to go down the 'battling' route of old and you'd have to wonder if new signing Jason Scotland has the necessary quality to shine in the Premier League at the age of the 30. Wigan legend Roberto Martinez is now at the helm having impressed chairman Dave Whelan by leading Swansea to promotion in 2007 before steering them to an eighth-placed finish in the Championship - but could this Premier League challenge come to soon for the relatively inexperienced Spaniard? We feel it'll be a tight battle between Wigan and Portsmouth for the final spot but the Latics are better value as a single while we also have Pompey in our trios bet to cover both eventualities.

Odds to go down: 9/2 (Sky Bet)

Odds to finish bottom: 16/1 (General)

Verdict: 18th

Burnley:

It's perhaps too predictable to say Burnley will go down and maybe we're all falling into the same trap as this time last year when everybody seemingly condemned Hull to the drop before a ball was even kicked. The Clarets, who make their return to the top table for the first time in 33 years, won an abundance of admirers during the last campaign thanks to the attractive football Owen Coyle instilled at Turf Moor and few would dispute the majority of neutrals were rooting for them during the nerve-jangling play-off final against SheffieldUnited at Wembley. The ability to cope with such intense pressure will be so important during their maiden Premier League season while the unrivalled ecstasy of earning promotion in that manner can inspire an early honeymoon period, which ultimately helped the Tigers survive. Burnley's heroics in the Carling Cup, in which they dumped out Fulham, Chelsea and Arsenal before suffering an agonising semi-final defeat against Tottenham after extra-time, proved their style of play and spirit is strong enough to beat Premier League opposition although we can't allow these one-off events to influence us too much. Coyle does admit their budget will be the lowest in the Premier League "by a country mile" and he may struggle to attract top names to the club, especially if they're in dire straights in January. Even so we're confident they can make it extremely close and for that reason we won't be lumping on the odds of 8/13 about them to go down.

Odds to go down: 8/13 (Sky Bet)

Odds to finish bottom: 9/4 (Paddy Power)

Verdict: 19th

Hull:

Hull managed to earn another crack at the Premier League by the skin of their teeth last season despite a woeful final run of 10 games in which they lost seven and drew three. Indeed, their stoppage-time 2-1 triumph over Fulham on March 4 was their only top-flight victory of 2009 having last picked up maximum points in early December and there's no hiding from the fact their incredible start to the campaign was the sole reason behind their survival. That and of course the abysmal failures of Middlesbrough and Newcastle to surpass the Tigers' very modest haul of 35 points. Essentially their shock factor, which helped them to stunning wins at Arsenal and Tottenham in the opening months of last season, has long since deserted them and while they might not admit it, the morale and belief within the squad is bound to be lacking in comparison to last August. Unlike promoted trio Burnley, Birmingham and Wolves, they're not heading into the new season on cloud nine and instead are surrounded by doom mongers predicting a harsh struggle to beat the drop. The mood in the camp has never seemed as buoyant ever since Phil Brown publically humiliated the players on the Eastlands pitch at half time of the 5-1 Boxing Day mauling by Manchester City while their pre-season form hardly inspires confidence either. It's 4/1 about the Tigers finishing rock-bottom and that's a price we're willing to snap up prior to what could be a heavy and damaging opening-day defeat at Chelsea.

Odds to go down: 10/11 (bet365)

Odds to finish bottom: 4/1 (General)

Verdict: 20th
 

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TORRES SET FOR GOLDEN SEASON

The Premier League Golden Boot prize has been dominated by players from the Big Four since the turn of the century.


Since Kevin Phillips netted 30 league goals for Sunderland in 1999-2000, the Premier League top scorer has come from one of Manchester United, Arsenal or Chelsea .


Thierry Henry won the prize four times, with Jimmy Floyd Hasselbaink, Ruud van Nistelrooy, Didier Drogba, Cristiano Ronaldo and Nicolas Anelka also winning the award.


Clearly, the cream rises to the top.


When entering fantasy football competitions I always look for a cheap striker from the lesser teams, who is guaranteed to play every week and likely to be amongst the goals.


Such a tactic is unlikely to pay dividends in the Golden Boot market, though, as the place dividends are pretty skinny (1/4 1,2,3,4) and the gap between the top teams and the rest widens every year.


Last season the top four scorers were Anelka (19), Ronaldo (18), Steven Gerrard (16), Fernando Torres and Robinho (both 14) and the next four in the list were Frank Lampard, Wayne Rooney, Dirk Kuyt and Darren Bent who all scored 12.


I think it's going to be pretty fruitless going through outsiders from the bottom half who might step up to the plate, as even if they have a stellar season and score 12 or 13 goals it's not going to be enough to break the monopoly.


Last season's 'goals for' tally column in the final league table makes interesting reading. Only seven clubs scored over 50 goals and it's highly likely one of those seven will home the top scorer again.


They were: Liverpool (77), Manchester United (68), Chelsea (68), Arsenal (68), Manchester City (58), Everton (55) and Aston Villa (54).


Tottenham scored 45 and after their terrible start that wasn't such a bad tally. They could well improve beyond that and the signing of Peter Crouch gives them hope but it's hard to see him, Robbie Keane or Jermain Defoe topping the scoring charts.


Fernando Torres is the 4/1 market leader and it's hard to get away from him so solid are his credentials.


He's scored 38 goals in 57 Premier League games for Liverpool and would in all probability have been last season's top scorer but for missing 14 games through injury.


That enforced absence was a new situation for the Spaniard who has rarely been on the sidelines in his career, unlike, say, Michael Owen, who is incredibly now third in the betting following a few nicely taken goals in pre-season.


With Ronaldo out of the picture there isn't another player in the league with the scoring potential of Torres and even at 4/1 he represents value as he's the best striker in the league for last season's top-scoring team.


William Hill have him at 5/2, and while that is too short a price to play it's probably what he should be at so we'll snap up the 4/1 available for the main bet.


Another reason I'm backing Torres is those around him at the top of the betting make little appeal.


Last season's winner Nicolas Anelka got off to a flyer by scoring plenty against the lower teams, but his inability to do it against the best puts me off and he shone, in particularly, when Didier Drogba was missing.


The Ivory Coast striker will play more this season but he has the potential to implode at any time and though undoubtedly brilliant he's hardly reliable and makes no appeal at 8/1.


Manchester United will have to share the goals around more than ever now Ronaldo's gone and their two main hopes, Owen and Rooney, will score plenty but are likely to fall short.


Owen won't play every week, and even at his most prolific for Liverpool he never scored 20 league goals in a season. I couldn't have him at 20/1 never mind 12s and he is horrid value.


Rooney is a more likely candidate but there is so much more to his game than goal scoring. Even with a more central role he just isn't prolific enough for me at 12/1.


It goes without saying then, that I think there may be some each-way value to be had and bearing in mind what I said earlier about sticking with the top-scoring teams my final two selections come from Arsenal and Aston Villa.


With Emmanuel Adebayor now at Manchester City (who incidentally will score plenty but like neighbours United will share the goals around), there is room at Arsenal for a striker to step up to the plate.


That man is Eduardo, a prolific goal-getter for club and Croatia whose career was disrupted by a broken leg sustained against Birmingham.


He returned last season in the cup competitions and the signs were he's as good as ever, his instinct in front of goal evident as he scored three in four appearances.


He should be fit and raring to go this season, and with a point to prove and a place in the team up for grabs his goals could cement him a regular spot.


I'm a big fan of his, he has bags of natural talent and an incredible goals per game ratio having scored 106 in 162 games at club level throughout his career.


Many of those were for Dinamo Zagreb, but he can do it at the top level too, as his 14 goals in 24 games for Croatia suggest.


He's been unlucky with injuries but I think he's worth a chance that this could be his season and at 33/1 he's worth a dabble each-way.


Finally, John Carew is overpriced at 100/1 with Ladbrokes. Villa scored 54 last season, 11 of them coming from the Norweigan in 25 appearances.


He's another who is prone to the odd injury that keeps him out for spells, but if he can stay fit he has every chance of making the frame.


I'm not sure how Villa will get on this season without Martin Laursen and Gareth Barry, but offensively they can only improve and I consider Martin O'Neill's signing of Stewart Downing to be one of the shrewdest moves of the Transfer Window.


He might be out until December with an injury but hopefully he'll be back for the last two-thirds of the season. He has many critics but I'm not one of them and I reckon he can thrive now surrounded by better players.


He's a genuine winger with international class and his delivery from the left flank will be the perfect ammunition for Carew who thrives on such opportunities.


I can see Villa scoring 60+ this season and Carew can get a fair percentage of those. He has every chance of being placed in the Golden Boot market and I feel the 100/1 is simply too big.
 

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GERS JUST HAVE THE EDGE

It's been twelve weeks since Rangers thumped Dundee United at Tannadice to prevent Celtic making it four SPL titles in a row.

Inverness said goodbye to the top-flight following a last day defeat at home to Falkirk while Hearts took third place following an impressive season under Csaba Laszlo.

Aberdeen claimed the second Europa League place while Motherwell won a place in Europe via the fair play system.

But since then, five teams have changed managers and a host of players have left for England, with the farce over the TV deal playing a big part in that.

Just how many teams can head into the new campaign believing they are stronger than last term is debatable and attempting to predict the major issues - title winners, third place and relegation - is extremely difficult at this stage.

Last term as I wrote my preview I was utterly convinced I knew where the title was heading, who would win the 'best of the rest' tag and who would be going down but this time it's a real struggle.

But nevertheless, I'll give it a go!

To the title then. Since that 3-0 win at Tannadice, Rangers have trimmed their first-team squad, shipping out a number of high earners but crucially they haven't strengthened - when was the last time Rangers headed into the new season with no summer signings at all?

Over the other side of Glasgow, Celtic will have a new manager, a new style of play and a host of new players.

And with still over two weeks to go until the transfer deadline, trying to pick a winner at this stage is really difficult.

You could argue Rangers have stability and a squad who have now experienced what it takes to win the title while Celtic are a side going through a period of change, have lost experience in Jan Vennegoor of Hesselink and Paul Hartley among others and have an unproven manager.

On the other hand, you could say Rangers have failed to build on a side that won the title only on the last day against a poor Celtic, who now have a new attacking style of play, and an added freshness they badly needed.

Under Tony Mowbray, Celtic showed how impressive they can be on their day with a fine 2-0 Champions League victory over Dinamo Moscow - a rare away succes in Europe - but Rangers have looked the part in pre-season too, their new attacking formation picking up wins against Nurnberg, Paris St Germain and Manchester City.

This is the first time for a number of years I've been unable to pick a winner at this stage - for me it is genuinely 50-50.

Barry Ferguson's departure from Rangers could bring the best out of the likes of Steven Davis while having Kevin Thomson back from serious injury is a major boost.

Added to that, Steven Naismith has been in fine form in pre-season following injuries of his own, and having those two back and on form is a major boost for Rangers.

Purely on the basis of that win in Moscow, Celtic will take some beating, but with a new manager in Mowbray who is attempting to change the whole philosophy at the club, the Hoops may suffer a few hiccups throughout the season.

The only way to split the two is to look at the odds and William Hill's 11/10 about Rangers is surely too big.

They are the only bookie offering odds-against on either side and that's where I'd be putting my money.

The big question mark over Rangers' chances is of course the January transfer window.

Last January Smith very nearly lost Kris Boyd after the club accepted an offer from Birmingham. Rangers simply would not have won the league without his goals and it's a concern they may be forced to sell a key player due to their financial troubles.

But it would be unwise to speculate too much over what may happen four months down the line and at the moment, Hills' odds-against look too good to turn down, although I would not be rushing to back Rangers with my own cash.

The race for third place - for me also between two teams - is also very close to call.

Hearts are the bookies' favourites to retain third place and it's clear to see why.

They finished last season six points ahead of nearest challengers Aberdeen and Dundee United and despite losing Robbie Neilsen, Christos Karapidis and Bruno Aguiar, they do appear to have recruited pretty well.

Ian Black will be a solid addition from Inverness while winger Suso Santana has been very impressive in pre-season.

Ismael Bouzid looksa strong, imposing centre-half but despite bringing in David Witteveen from Red Bull Salzburg, they remain light up front.

Perhaps not in terms of numbers with Christian Nade, Calum Elliot and Gary Glen, added to the signing of Witteveen, but to say none of them are prolific scorers is perhaps being a bit kind.

If, and it's a big if, they can bring in a decent goalscorer - one who would guarantee them 10-15 goals - between now and the end of August, I would back them to finish third again.

But without that, I would not be touching a skinny-looking 7/4, so I have to pick Dundee Utd to edge them out.

They did not lose any of their eight pre-season games and signed off with an impressive 2-0 win over Blackburn, although as Craig Levein has pointed out, they were very impressive heading into last season and were bottom of the table after five games.

This season though, they have the chance to get off to a flyer with four of their first six games against sides from last season's bottom six.

And having Scott Robertson back from injury is a huge boost. He made his Scotland debut against Argentina in November but played just once since January following a groin problem.

Losing Robertson and Willo Flood, who joined Celtic, from their midfield played a huge part in Levein's men only managing to finish fifth.

Like Hearts, you worry where their goals are going to come from with Francisco Sandaza out until September and uncertainty over when new signing Damian Casalinuovo will be return to fitness.

But when they get everyone fit (including Andy Webster) and goalkeeper Dusan Pernis joins in January, they have a formidable-looking side.

Like Rangers though, the worry is the January transfer window. They lost Flood last year and Barry Robson the season before.

If Margaro Gomis enjoys another decent campaign, United may be inundated with offers - but just as with Rangers, it's no good speculating over what might happen months down the line.

If they can improve on their home form from last term, the general 11/4 on offer will look excellent value.

The bookies reckon Aberdeen are in with a shout of finishing third but I reckon they will finish a few points behind both United and Hearts.

Mark McGhee has a tough job on his hands as was shown in their recent European humiliation and Dons fans may be reappraising the job Jimmy Calderwood did at Pittodrie shortly.

McGhee enjoyed one very good and one very average season at Motherwell so the jury is still very much out on him at Aberdeen, although he will be given plenty of time given he is a Dons playing legend.

The manager is still looking to bring in new faces but at the time of writing they look short in several areas.

Hibs and Motherwell both have new managers at the helm in John Hughes and Jim Gannon and it looks like 2009-10 will go down as a transitional season for both sides.

Like Mowbray at Celtic, Hughes and Gannon are looking to change the whole ethos of their respective clubs with an emphasis on youth.

Steven Fletcher and Rob Jones have left Hibs while David Clarkson, Stephen Hughes and Paul Quinn among others have departed Fir Park, leaving both sides with an uphill task to repeat last season's performances.

Hughes and Gannon should have a positive long-term effect but as for this season, they are likely to be battling each other for the final place in the top six.

You could make a case for the rest to down, it really is that tight at the bottom.

But I fancy new boys St Johnstone, St Mirren and Kilmarnock all to survive, leaving Falkirk and Hamilton facing a relegation scrap.

Not since St Mirren in 2001 have the promoted side gone straight back down and I reckon St Johnstone will continue that trend.

In Derek McInnes they have a manager on the up and have plenty of experience in the likes of Alan Main, Paul Sheerin and Jody Morris.

They have bought well this summer, Filipe Morais and Danny Grainger in particular, and although they will struggle, they should have enough about them to survive.

The same can be said about St Mirren and Kilmarnock.

Buddies boss Gus MacPherson moved quickly to try to address the club's goalscoring problem by signing Michael Higdon from Falkirk and although he is hardly a prolific goalscorer, alongside Billy Mehmet and Craig Dargo, his presence will cause teams problems.

Theysurvived only on the last day of the season thanks to a horror run of two wins in 18 league games while they've yet to win in the SPL at the new St Mirren Park.

But they defeated Motherwell and Celtic there in the Scottish Cup so they won't be hugely worried by that.

Kilmarnock looked like they were heading down until they brought in Kevin Kyle on a free transfer, his goals almost single-handedly keeping them in the SPL.

Killie, like many others, have been severely hit by the collapse of the Setanta TV deal and have struggled to bring players in, but Mark Burchill knows all about the SPL and could be a decent partner up front for Kyle.

And with the likes of Mehdi Taoul and Craig Bryson in midfield, Killie should really be aiming for a top-six spot.

That leaves Falkirk and Hamilton.

This was another tough call, but with the players they have lost this summer, the Accies look like the ones who could drop this season.

Falkirk will struggle too having lost manager John Hughes to Hibs and new boss Eddie May has a tough task in matching Yogi's achievements.

Higdon, Steve Lovell, Kevin McBride and Patrick Cregg have all left the Falkirk Stadium but they've managed to keep hold of Darren Barr and Scott Arfield for now while Ryan Flynn looked lively on the wing in Europe.

Alex MacDonald, brought in on loan from Burnley, looks a top prospect based on his Scotland Under-19 performances and Clarets boss Owen Coyle rates the forward highly while Danijel Marceta, also on loan from Partizan Belgrade, has looked good in pre-season.

The Bairns underachieved in the league last season, so they should be hopeful of improving on last term's final day survival.

Hamilton enjoyed a very impressive first season in the SPL, but it came at a cost - they lost James McCarthy and Brian Easton to the Premier League.

They still have James McArthur for now - if they were to lose him they'd be in big trouble - and have brought in experience in Marvin Andrews, although it remains to be seen if he is still up to playing at the top level.

Izzy Iriekpen looks a decent signing but given some of his comment it's unlikely he will be hanging around for long.

Accies' success was very much built on homegrown players last season and the likes of David Louhoungou, Marco Paixao and Flavio Paixao will have to settle quickly in Lanarkshire.

Tomas Cerny is arguably the best goalkeeper in the SPL but for me, Billy Reid's side are short in too many areas and the 4/1 on them to return to the First Division looks good value.

To the top goalscorer market now and seeing Kris Boyd at 15/8 makes it all the more remarkable that we managed to back him at 9/1 last season!

If he stays at Ibrox and plays 25-30 games, he is almost guaranteed to score around 20 goals, if not more. If he does so he will finish top scorer by some distance so we're looking for each-way value here.

And at 33/1, Derek Riordan looks just that.

The Hibs striker returned to Easter Road from Celtic on the final day of the summer transfer deadline last season and finished as the club's top scorer on 12 goals.

That left him fifth behind Boyd, Scott McDonald, Georgios Samaras and David Clarkson in the scoring stakes, but we have to remember Riordan missed the first four games for and was also at the disadvantage of having to settle in to a new side.

15 goals or more has traditionally been enough to make the top three and cover the each-way terms and with Steven Fletcher gone, the onus will be on Riordan to produce more.

He is likely to continue to take penalties and is equally adept at scoring from free-kicks.

33/1 looks too long - despite his continued off-field problems.
 

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Goran Pandev Demands To Be Reinstated Into Lazio Squad

The damaged relationship between striker Goran Pandev and Lazio continues, as the player has demanded to be reinstated back into the squad, according to Goal.com Italia.

The Macedonian had announced his desire to leave the club this summer, but president Claudio Lotito refuses to sell the 25-year-old at a bargain basement price and thus friction has been created between the two parties.

Recently, Pandev has been training separately from the rest of his team-mates and has now reportedly threatened legal action if he is not allowed back into the team.

"According to the effects of Arts. 7 and 12 AC, as a result of exclusion, I ask for immediate reinstatement in the first team within three days. Failing that, I will protect my own interests with the necessary actions," was the player's written message to the club.

Whether this means that Pandev is aiming for his contract to be torn up, is yet quite certain. He has been with the Biancocelesti since 2004, scoring nearly 50 goals in Serie A action.

Meanwhile, Lotito has responded by explaining the decision to keep the forward on the sidelines, saying it is because he is not included in the club's the Europa League list.

"If the coach must try the formations for the match on Thursday and Pandev cannot play, then it's normal to keep him on the sidelines," he stated to La Repubblica.

"Anyways, we know we are in the right and will be able to defend ourselves if necessary."

The dispute between the two parties is likely to continue until Pandev is allowed to find a new club.
 

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Burnley Boss Owen Coyle Delighted With Andre Bikey Signing

Burnley today moved to strengthen their defensive options and have snapped up defender Andre Bikey from Championship outfit Reading. The Cameroonian has signed a three-year deal, whilst the fee received by the Royals remains undisclosed.

"I'm delighted. I've chased Andre long and hard all throughout the summer," Coyle told the Clarets' official website.

"It's fair to say, having made the jump after the play-off final to the Premier League we tried to get him on board straight away. For one reason or another we couldn't due to finance but we managed to eventually get there and we're delighted to get him on board.

"There's been ongoing negotiations throughout the summer with Reading, but we feel we've got a very good player and we've tried to good business for the football club, and Reading will feel they've had to do good business for them as well.

"For whatever reason the fee remains undisclosed. There's no doubt it's a large fee but I feel it's a good bit of business for the football club. He's another young, talented player who I believe is only going to continue to get better.

"He's already played in the Premier League and shown his qualities at that level. He was outstanding for Reading last year and we're delighted to get him on board, and he adds real competition to that area of the field.

"Added to the quality on the ball he's got pace and power in abundance and that will certainly help us and help the team."

There are doubts about the player's fitness though, as he has been serving a suspension after being sent off in Reading's play-off semi-final defeat to Burnley last season.

"He's not had a lot of game time because of his suspension hanging over him in pre-season, he was away with Cameroon last week, so we'll assess that," Coyle explained.

"My understanding is that the final game of his ban will be served tonight [Tuesday] when Reading play and all being well he'll be available for selection tomorrow night against Manchester United.

"We'll look at that in terms of fitness, but along with the rest of the team, I believe as the season goes he'll get better and better."

Burnley have now made seven signings this summer as they look to remain competitive in this season's Premier League, as well as build a sustainable future for the club..
 

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Liverpool Snap Up Greek International Sotiris Kyrgiakos, Announces Player

UPDATE 22:57 BST: Sotiris Kyrgiakos has officially announced, via his personal website, that he is now a Liverpool player.

"Never in my life have I hidden from the consequences of my choices," a statement from the 30-year-old said.

"I said last week that I would be an AEK Athens player for the next four years and I meant what I said at the time.

"Today, however, I had to make the most important decision in my career. Going back on my word was difficult, but this is life, and life can bring about strange things."

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Liverpool have today pulled off a surprise transfer coup, and swooped for Greek international Sotiris Kyrgiakos from AEK Athens, as manager Rafa Benitez looks to reinforce his rearguard, weakened by injury in recent days.

Kyrgiakos has spent only a year back in Greece, after a career which has seen him play in Germany for Eintracht Frankfurt and in Scotland with Rangers.

Goal.com Greece reports that the player has cost the Reds €3million, after they Merseysiders made an initial bid of €1.5million. AEK themselves began the negotiations holding out for €5million.

The move has seemingly emerged from out of the blue, surprising Greek observers who had little or no inkling that the swoop was on the cards.

Liverpool travel to Stoke City on Wednesday night with doubts surrounding the fitness of Martin Skrtel, who has a jaw injury, though he could possibly play, and Daniel Agger, still sidelined with a back injury.
 

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Liverpool Youngster Ryan Crowther Leaves Anfield

Liverpool prospect Ryan Crowther has come to a mutual agreement with the Merseyside outfit that has allowed the 20-year-old to leave the club, according to Sky Sports.

The Reds beat an assortment of other high profile clubs to the highly rated winger's signature in 2007.

However, despite the hype and having become Stockport's youngest captain during his time at Edgeley Park, Crowther failed to break into Liverpool's first team - although was a regular feature for the reserves.

Both parties are said to have reached a friendly conclusion that will see Crowther depart ways with Liverpool in search of first team action elsewhere. It is unclear at this point if any other clubs are interested in signing the youngster.
 

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CAPITAL GAINS FOR LONDON DUO

Chelsea and Spurs have both been cut for the Premier League title while Burnley are out to 4/5 for the drop following Sunday's action.

The London duo both continued their 100% starts to the season by notching their third wins of the campaign.

The Blues ran out 2-0 winners over Fulham, with Didier Drogba and Nicolas Anelka notching the goals and they are clear 6/4 favourites with Sky Bet and VC Bet ahead of Manchester United at 3/1, Liverpool at 9/2 and Arsenal at 11/2.

That wasn't enough to knock Tottenham off the top of the table though after Spurs battled to a 2-1 success over West Ham at Upton Park.

The Hammers took the lead through Carlton Cole's spectacular volley but the England striker's backpass then set up Jermain Defoe to level against his former club.

Another mistake led to Aaron Lennon's winner, with Jonathan Spector slipping at the vital moment and the winger taking full advantage to rifle into the bottom corner.

Spurs are now as short as 25/1 in places and no better than Sky Bet's 40/1.

Meanwhile at the other end of the betting spectrum relegation favourites Burnley proved their midweek victory over Manchester United was no fluke as they beat Everton at Turf Moor for back-to-back 1-0 home wins.

Wade Elliott's 34th-minute strike gave the Clarets their second top-five scalp inside four days and they are now as big as 4/5 with Sky Bet to return to the Championship.
 
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