Hulu’s international expansion starts in Japan
06.51 Europe/London, August 15, 2011 By Robert Briel
Online video service Hulu will first launch in Japan, the company has announced on their official blog.
“We are happy to announce that Hulu will be launching in Japan later this year, a move that marks our first international expansion. With the launch of Hulu’s Japanese subscription service, for the first time entertainment fans in Japan will have access to a large selection of premium feature films and popular TV shows at any time, on four screens (PCs, TVs, mobile phones, and tablets), for one monthly price,” writes Johannes Larcher, SVP of Hulu International.
“In Japan, we also see an unfulfilled market need with respect to premium feature film and TV content, and very favorable environmental factors to a service like ours, including extensive broadband penetration, smart phone and other internet-connected device ubiquity, and strong consumer interest. We have been able to use what we have learned from Hulu and Hulu Plus, in addition to the insights gleaned from our market research, to design a high value product specifically tailored for Japanese customers.”
Hulu has opened offices in Tokyo, with a dedicated Japanese team designing and running the service, finalising preparations for launch later this year. The company is not announcing further details of the product offering at this time, but will share the specifics when they launch.
06.51 Europe/London, August 15, 2011 By Robert Briel
Online video service Hulu will first launch in Japan, the company has announced on their official blog.
“We are happy to announce that Hulu will be launching in Japan later this year, a move that marks our first international expansion. With the launch of Hulu’s Japanese subscription service, for the first time entertainment fans in Japan will have access to a large selection of premium feature films and popular TV shows at any time, on four screens (PCs, TVs, mobile phones, and tablets), for one monthly price,” writes Johannes Larcher, SVP of Hulu International.
“In Japan, we also see an unfulfilled market need with respect to premium feature film and TV content, and very favorable environmental factors to a service like ours, including extensive broadband penetration, smart phone and other internet-connected device ubiquity, and strong consumer interest. We have been able to use what we have learned from Hulu and Hulu Plus, in addition to the insights gleaned from our market research, to design a high value product specifically tailored for Japanese customers.”
Hulu has opened offices in Tokyo, with a dedicated Japanese team designing and running the service, finalising preparations for launch later this year. The company is not announcing further details of the product offering at this time, but will share the specifics when they launch.