The 'Hovding' helmet is the brainchild of Swedish designers Anna Haupt and Terese Alstin who received requests for a helmet which would not spoil your hair-do.
After six years, they say they've now perfected their odd helmet which looks like a scarf and only springs into action when accelerometers and gyro-meters inside detect sudden jolt.
It works much like an in-car airbag and speedily inflates with helium and wraps safely around the wearers head… though it may spoil their hair while saving their life.
Speaking of the £260 helmet - which inflates in just 0.1 seconds - Terese Alstin said: "We wanted to develop a protection for cyclists to take account of the requests we got in our investigations.
"The protection would include preserving the sense of freedom and not ruin your hairstyle.
"It feels great that our research and development has led to us today may show chiefs of all."
