A recent survey found that nine out of ten Brits opt for the traditional taste rather than more adventurous flavours. As a result ice cream makers created this…
The cod-flavoured ice cream - which is being launched nationwide - is coated in a vanilla and pepper batter and comes served with potato ice cream chips.
But it's not the sole odd flavour on offer at places -- others include Barratt Refreshers, Vimto and Golden Syrup Sponge.
Jenny Bostock, of Fredericks Dairies which came up with the ice cream said: "The unique Fish & Chip flavour may sound like a surprising combination, but it tastes delicious and will certainly raise a smile with our customers.”