Eurosport comes through testing 2011

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Eurosport comes through testing 2011
February 16, 2012 11:41 By Julian Clover


Eurosport came through a troubled economic climate in 2011 with a 1% revenue increase for the Group to €367.9m, even though no major sporting events were available to the channel.

The Eurosport International paying subscriber base grew by 7.6%, driven by the expansion of the channel in Russia, Poland and the UK, along with the HD proposition and the development of Eurosport 2. Eurosport HD also added an additional 5 million households.

Subscription revenue advanced by 4.0%, while advertising revenue fell by 4.1% to €74.9m. But despite the lack of marquee events seen in 2010, operating profit was up €5.3m at €65.2m.

Eurosport 2 grew its subscriber base by 9.2 million year-on-year to 57.1 million subscribers, while its HD sister channel closed the year with 1.8 million subscribers, largely driven by the Mediterranean countries and Scandinavia.

Audience figures for the Eurosport International channel fell sharply in the first quarter of 2011, but recovered in the next three quarters thanks largely to cycling, tennis and snooker, and increased amounts of live content.

Internet viewing figures remained buoyant (15.0% higher than in 2010), putting Eurosport in the top rank of European sports network websites. In addition, the channel was distributed over the internet to a monthly average of 71,000 customers, an increase of 86.6%.

Parent company TF1 saw advertising revenues grow by 1.6% to €1,821.5m, the result of increased revenues from the internet, and the consolidation of recent acquisitions TMC and NT1 that have cemented TF1’s position in the free-to-air DTT market.

The Eurosport France channel had 7.7 million paying subscribers in 2011, up 0.7%.
 
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