Divan.TV goes global

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The Ukrainian OTT service Divan.TV has signed contracts with a number of rights holders including CP Digital, KiT, Makto and Sonar.

As a result, it will be able to offer over 300 new movies and 150 TV shows, targeting 300 million Russian and Ukrainian speaking audiences in 200 countries.

Divan.TV has also added a new section of around 200 short films, each of 2-5 minutes duration, to its offer.

Divan.TV was founded in 2009 and has developed its own proprietary OTT middleware. Its freemium and premium subscription services, launched last year in Ukraine, have so far attracted 125,000 users.

Significantly, the new development will effectively result in Divan.TV being transformed into a global OTT service, becoming the first and only Russian speaking service on smart TVs, media player (Roku), tablets and other devices.

It aims to have up to 2 million customers in the next 3-4 years and to break even on its global expansion, on which it says it has invested millions on dollars, in 2.5 years.

As a result of the expansion, Divan.TV will open head offices in the US (California) and Russia (Moscow) and leave only a representative R&D department and representative office in Ukraine.
 
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