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Cord-cutting minimal in Western Europe
Despite signs of market maturity, cord-cutting is not expected to make much of an impact in Western Europe, according to a report from Digital TV Research. The Digital TV Western Europe Forecasts report (which covers 18 countries) states that pay TV penetration is expected to grow from 56.7 per cent at end-2014 to 60.4 per cent in 2020.
In fact, the number of pay-TV subscribers will climb by 2.57 million in 2015 to 99.00 million (up from 92.86 million in 2010) as Western Europe begins to shrug off the recession.
Pay-TV subscriptions will only increase by 8.38 million (up by 8.7 per cent) between 2014 and 2020 to 104.81 million. However, the number of digital pay TV subscribers will climb by 23.1 per cent (nearly 20 million), with analog cable subs falling from 11.31 million in 2014 to zero by 2019.
Paying IPTV subscriber numbers will overtake pay satellite TV ones in 2015. IPTV subscriptions will climb by 8.6 million (up by 37 per cent) between 2014 and 2020 compared with 1.2 million additions for pay satellite TV (up by 5 per cent) and 0.3 million for pay DTT (up by 6 per cent). Digital cable subs will increase by nearly 10 million (up by 30 per cent) over the same period.
Simon Murray, Principal Analyst at Digital TV Research, said: “Despite the number of pay TV homes increasing, pay-TV revenues will remain flat at around $32 billion. ARPU is falling in most countries and on most platforms. The pay TV arena is becoming more competitive as newer platforms (especially IPTV ones – but also including OTT/SVoD) launch. Greater competition means cheaper channel packages. Bundling increases overall ARPU for operators, but leads to lower TV ARPU.”
Satellite TV will remain the most lucrative pay-TV platform, but its revenues will fall every year from 2011 – despite subs numbers rising.
Cable TV revenues peaked in 2012. Cable will lose $1 billion (down by 8.6 per cent) between 2013 and 2020 – although subscriber numbers will also fall (by 6.1 per cent).
However, IPTV revenues will climb by 26.7 per cent between 2014 and 2020 to $5.51 billion (with subscriber numbers up by 37.1 per cent).
The UK ($7,574 million) will still be the most lucrative pay TV market by 2020. Despite having the most pay TV subs by some distance, Germany’s pay-TV revenues will be a lot lower than the UK – at $4,460 million. In fact, France and Italy will not be too far behind Germany despite having fewer pay-TV subs.
Despite signs of market maturity, cord-cutting is not expected to make much of an impact in Western Europe, according to a report from Digital TV Research. The Digital TV Western Europe Forecasts report (which covers 18 countries) states that pay TV penetration is expected to grow from 56.7 per cent at end-2014 to 60.4 per cent in 2020.
In fact, the number of pay-TV subscribers will climb by 2.57 million in 2015 to 99.00 million (up from 92.86 million in 2010) as Western Europe begins to shrug off the recession.
Pay-TV subscriptions will only increase by 8.38 million (up by 8.7 per cent) between 2014 and 2020 to 104.81 million. However, the number of digital pay TV subscribers will climb by 23.1 per cent (nearly 20 million), with analog cable subs falling from 11.31 million in 2014 to zero by 2019.
Paying IPTV subscriber numbers will overtake pay satellite TV ones in 2015. IPTV subscriptions will climb by 8.6 million (up by 37 per cent) between 2014 and 2020 compared with 1.2 million additions for pay satellite TV (up by 5 per cent) and 0.3 million for pay DTT (up by 6 per cent). Digital cable subs will increase by nearly 10 million (up by 30 per cent) over the same period.
Simon Murray, Principal Analyst at Digital TV Research, said: “Despite the number of pay TV homes increasing, pay-TV revenues will remain flat at around $32 billion. ARPU is falling in most countries and on most platforms. The pay TV arena is becoming more competitive as newer platforms (especially IPTV ones – but also including OTT/SVoD) launch. Greater competition means cheaper channel packages. Bundling increases overall ARPU for operators, but leads to lower TV ARPU.”
Satellite TV will remain the most lucrative pay-TV platform, but its revenues will fall every year from 2011 – despite subs numbers rising.
Cable TV revenues peaked in 2012. Cable will lose $1 billion (down by 8.6 per cent) between 2013 and 2020 – although subscriber numbers will also fall (by 6.1 per cent).
However, IPTV revenues will climb by 26.7 per cent between 2014 and 2020 to $5.51 billion (with subscriber numbers up by 37.1 per cent).
The UK ($7,574 million) will still be the most lucrative pay TV market by 2020. Despite having the most pay TV subs by some distance, Germany’s pay-TV revenues will be a lot lower than the UK – at $4,460 million. In fact, France and Italy will not be too far behind Germany despite having fewer pay-TV subs.