However, it's not that much more public, despite being at the World of Coca-Cola in Atlanta it's still in a rather serious-looking vault.
The secret formula had been kept in a vault at SunTrust Bank since 1925 but bosses at the fizzy-drink firm wanted to make it a bit higher profile.
A spokesperson said: "It's the first time in history, the vault containing the secret formula for Coca-Cola is visible to the public."