channel 4 assesses 4oD

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channel 4 assesses 4oD
December 5, 2012 10.57 Europe/London By Chris Dziadul

Digital TV Summit 2012 – LONDON. One in three people aged 16-24 are now registered users of the Channel 4 on demand service 4oD.

Furthermore, according to Sarah Milton, head of VOD at 4oD, Channel 4, the service now has 6 million core registered users and 4-5 million monthly unique users.

Some 10 million people use 4oD across all devices per month. Milton also said that the service expects to have half a billion streams this year.

She added that 44% of viewers say they watch more Channel 4 programming once they have registered.

Mobile usage of 4oD meanwhile stands at 15%, up from 1% just a year ago.

Future developments include the launch of feature allowing viewers to download programmes and then watch them online.

 

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Half of core demo have registered for 4oD

Half of core demo have registered for 4oD
December 5, 2012

Half of all 16-24 year olds in the UK have registered to use Channel 4’s on-demand platform 4oD.

The broadcaster recently launched a voluntary registration process, giving registered users a range of additional services, including exclusive content and playlists. Sarah Milton, Head of VOD at 4oD, Channel 4 told delegates at the Digital TV World Summit in London this morning that the registered base for 4oD had passed six million, with new users registering at a rate of over 10,000 per day. Of that total, 70% are aged 16-34 and 35% are aged 16-24 years. Around 60% of all 4oD views are from registered users.

Milton said that while on-demand was generally still a small proportion of all Channel 4 viewing, it was growing and for some specific content was considerable. Over a quarter of views of series three of science fiction drama Misfits were made via 4oD, for example, while 26% of views for New Girl were also made on the platform.

Milton said the registration process was “just a first step in establishing a two way relationship”.

4oD is currently available on 12 devices with mobile and tablets accounting for 15% of all views, up from just 1% a year ago.

Channel 4 was one of the first broadcasters in the world to launch a VOD platform in 2006 and is on course to rack up half a billion streams this year.