The typical Brit is so cynical they will turn down a genuine offer free cash, it's been found… by people who tried to give away money on the street.
Customer Loyalty firm Ice sent out a group of people to busy bus stations wearing a sandwich board that read "Ask me to pay your bus fare and I will."
And it was a genuine offer, but commuters in Newcastle, Medway, Manchester, Perth and Leicester didn't trust the offer -- which ran during morning rush hour each day for a week -- and kept clear.
In fact the people struggle to give away free money to the extent that just 38 people in total across the country accepted the offer.