A study recently found that almost two thirds (64 per cent) of British adults fail to stop, look and listen, when crossing a road.
In fact the study found 49 percent do not listen before crossing the road, 46 percent do not stop, and nearly a quarter (23 per cent) do not look both ways.
This could go some way to explaining the one-in-ten Brits who say they've come into contact with a moving vehicle while crossing the road and the quarter (25 per cent) who've had a near miss.
However, we wouldn't be surprised if some of the people polled didn't even realise they were crossing a road… many seem to be too engrossed in their mobile phone