MUMBAI: Just after two months of launching its Punjabi music channel 9X Tashan, 9X Media, the company controlled by private equity firm New Silk Route, is launching its 24-hour Marathi music channel.
9X Jhakaas, with a tagline of 'Aai Shapaath' will launch on 31 October and will be the first Marathi music channel.
The Marathi television advertising market is around Rs 5 billion plus, with three general entertainment channels (Zee Marathi, ETV Marathi and Star Pravah), one dedicated movie channel (Zee Talkies) and three news channels (Zee 24 Taas, Star Majha and Ibn Lokmat), grappling for a piece of the pie. Other players in the fray include Saam Marathi, DD Marathi and Mi Marathi.
9X Jhakaas, with a tagline of 'Aai Shapaath' will launch on 31 October and will be the first Marathi music channel.
The Marathi television advertising market is around Rs 5 billion plus, with three general entertainment channels (Zee Marathi, ETV Marathi and Star Pravah), one dedicated movie channel (Zee Talkies) and three news channels (Zee 24 Taas, Star Majha and Ibn Lokmat), grappling for a piece of the pie. Other players in the fray include Saam Marathi, DD Marathi and Mi Marathi.