Cogeco# trials addressable TV ads
Canada’s# Cogeco Cable has entered into agreements with INVIDI Technologies and Channel Zero to trial the INVIDI Advatar addressable targeted advertising system with TV broadcaster CHCH.
The Advatar# system enables television advertisers to deliver tailored messaging to individual households during a commercial break. This technology uses public domain demographic information to accurately pinpoint consumer needs and interests, enhancing the relevance of advertising commercials to unique viewers.
“Traditionally#, the television advertising landscape has allowed marketers to deliver their message to a mass audience, but now with INVIDI’s# addressable advertising platform, TV is transformed into a consumer-engaging medium that offers advertisers targeted marketing opportunities and viewers something they really want to watch during commercial breaks,” said Ron Perrotta, Vice President, Marketing and Strategic Planning# for Cogeco#.
Canada’s# Cogeco Cable has entered into agreements with INVIDI Technologies and Channel Zero to trial the INVIDI Advatar addressable targeted advertising system with TV broadcaster CHCH.
The Advatar# system enables television advertisers to deliver tailored messaging to individual households during a commercial break. This technology uses public domain demographic information to accurately pinpoint consumer needs and interests, enhancing the relevance of advertising commercials to unique viewers.
“Traditionally#, the television advertising landscape has allowed marketers to deliver their message to a mass audience, but now with INVIDI’s# addressable advertising platform, TV is transformed into a consumer-engaging medium that offers advertisers targeted marketing opportunities and viewers something they really want to watch during commercial breaks,” said Ron Perrotta, Vice President, Marketing and Strategic Planning# for Cogeco#.