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Freeview launches first TV ad campaign

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Post Freeview launches first TV ad campaign

Freeview launches first TV ad campaign

Freeview has kicked off its first ever television advertising campaign, forming part of a wider Christmas marketing initiative in the Border, Central and Granada TV regions. Running alongside outdoor, online and retail activity, the ads invite viewers to join the 14 million homes in the UK that already receive Freeview.

The integrated campaign will encourage consumers to visit the Freeview website or visit their local electrical retailer to buy a Freeview digital box, Freeview Playback digital TV recorder or digital TV with Freeview built-in. Freeview's call centre telephone number is also featured on TV ads broadcast at key times to target older non-digital viewers, who may require additional help and advice.

Sophie Alexander, Head of Consumer Marketing at Freeview said: "Our Christmas advertising campaign was designed to serve two purposes. Firstly, to reach homes that don't have digital TV and secondly to reach out to our existing customers who are looking for a second set solution.

"By focusing on the simplicity of Freeview, its great channel line-up and demonstrating Freeview's wide appeal, we can instil pride amongst our Freeview consumers, whilst appealing to those who've not yet made their digital choice. With digital switchover in progress we hope that by getting our message out there we can maximise the huge opportunity available and ensure Freeview remains the UK's most popular digital TV service."

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