Apple Announces $99 iPhone and 3GS Model, Trims Mac prices

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Apple halved the price of its entry-level iPhone to $99 on Monday to widen the trendy device's mass-market appeal, as global competition heats up after Palm Inc launched the Pre.

The company also cut prices on several of its Mac notebooks, annouhced th erelease of Safari 4 browser and unveiled Mac OS X Snow Leopard.

New iPhone 3GS

Apple introduced the new iPhone 3G S, the fastest, most powerful iPhone yet, packed with new features including improved speed and performance?up to twice as fast as iPhone 3G?with longer battery life, a 3 megapixel autofocus camera, easy to use video recording and hands free voice control.

iPhone 3G S includes the new iPhone OS 3.0 mobile operating system with over 100 new features such as Cut, Copy and Paste, MMS, Spotlight Search, landscape keyboard and more. iPhone 3G S customers get access to more than 50,000 applications from Apple?s App Store. iPhone 3G S offers twice the capacity for the same price with a 16GB model for just $199 and a new 32GB model for just $299. And beginning today, iPhone 3G is available at the price of just $99 for the 8GB model.

iPhone 3G S offers on average up to twice as fast as iPhone 3G, according to Apple. iPhone 3G S takes advantage of the OpenGL ES 2.0 standard for high-quality 3D graphics. The new iPhone also coms with longer battery and supports 7.2 Mbps HSDPA.

The phone's autofocus camera adjusts focus, exposure, color and contrast for the best possible image and includes an automatic macro focus for extra close up shots. With the new "tap to focus" feature, you simply touch the display to select an object or area of interest and the camera automatically re-adjusts focus and exposure. You can record high-quality video clips and edit them right on your iPhone 3G S by simply trimming the start and stop points. With iPhone 3G S you can send photos and video by email or MMS and post them to MobileMe or YouTube with just one tap.

The voice control feature in iPhone 3G S offers hands free operation for both iPhone and iPod functions. Simply speak the appropriate commands into the built-in microphone or headset microphone to dial by name or number. With voice control you can play your favorite music by artist, album or playlist and activate the Genius feature by saying "play more songs like this." You can also tell iPhone to pause the music, play the next track, turn on shuffle or ask, "What?s playing right now?"

iPhone 3G S features a new built-in digital compass for instant navigation. The Compass app shows you which way you are headed and rotates as you change direction. You can orient yourself to true north or magnetic north, and iPhone?s built-in GPS automatically displays the coordinates of your current location. The new built-in digital compass is also integrated within Maps, so it automatically orients any map to the direction you are facing.

iPhone 3G S provides new accessibility features including VoiceOver, a screen reader that speaks what appears on the iPhone 3G S display, enabling visually impaired users to make calls, read email, browse web pages, play music and run applications. The new universal Zoom function magnifies the entire screen, and the White on Black feature reverses the colors on screen to provide higher contrast for people with low vision. iPhone 3G S also supports Mono Audio which combines left and right audio channels so that they can be heard in both earbuds for those with hearing loss in one ear.

iPhone 3G S includes the new iPhone OS 3.0 software with more than 100 new features including: Cut, Copy and Paste; MMS; Spotlight Search to search across iPhone or within Mail, Contacts, Calendar and iPod; landscape keyboard for Mail, Messages, Notes and Safari; expanded parental controls for TV shows, movies and apps from the App Store; and the ability to capture and send audio recordings on the go with the new Voice Memo app. iPhone 3.0 software also includes a new Find My iPhone feature that works together with MobileMe so you can locate your lost iPhone on a map, send a message that will appear on the screen or play a sound to help you find it even if your phone is set to silent. If you cannot find your iPhone, you can erase all data and content on your iPhone with the new Remote Wipe feature. New iTunes? features available with iPhone 3.0 software include wirelessly downloading movies, TV and audio programs as well as iTunes U so students can download learning materials on the go.

iPhone 3G S will be available in the US on June 19 for a suggested retail price of $199 (US) for the 16GB model and just $299 (US) for the new 32GB model in both Apple and AT&T?s retail and online stores, Best Buy and Wal-Mart stores. iPhone 3G S requires a new two year contract with AT&T for qualifying customers. iPhone OS 3.0 software will be available on June 17 as a free software update via iTunes 8.2 or later for all iPhone customers. iPod touch customers will be able to purchase a software update for $9.95 (US). Beginning June 8, iPhone 3G will be available for just $99 (US) for the 8GB model. New MobileMe features for iPhone require iPhone OS 3.0. MobileMe is available for an annual subscription price of $99 (US).
 
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