VOD# enhances linear viewing and network loyalty
Avail#-TVN,# a digital media services company in North America, has published the results of a survey measuring consumer behaviours and attitudes toward VOD. In the survey, conducted by Frank N.# Magid Associates, nearly two-thirds of consumers – 63 per cent – say that availability of television programme episodes on-demand makes them more likely to watch those television shows on a regular basis. The data shows that availability of free television programmes on demand increases loyalty, helps consumers discover new shows, and actually increases viewing when shows air live.
Nearly# 30# per cent indicated that they had discovered new shows through on-demand, and now watch them regularly when they air on linear TV. VOD availability also impacts show selection say a quarter of VOD users who report they are more likely to watch shows on television that they know are also available to watch on-demand for free and just over a fifth say they are bigger fans of shows they know they can watch on-demand.
“A# lot has been made of consumers’ shifting viewing habits to on demand programming but until now, little was known as to how VOD# affected linear viewing,” said Brian Matthews, CMO#, Avail-TVN#. “This study illustrates VOD’s power as a promotional tool for programmers, an enhancement to their core linear offering, which serves to build audience and brand loyalty#.”
Avail#-TVN,# a digital media services company in North America, has published the results of a survey measuring consumer behaviours and attitudes toward VOD. In the survey, conducted by Frank N.# Magid Associates, nearly two-thirds of consumers – 63 per cent – say that availability of television programme episodes on-demand makes them more likely to watch those television shows on a regular basis. The data shows that availability of free television programmes on demand increases loyalty, helps consumers discover new shows, and actually increases viewing when shows air live.
Nearly# 30# per cent indicated that they had discovered new shows through on-demand, and now watch them regularly when they air on linear TV. VOD availability also impacts show selection say a quarter of VOD users who report they are more likely to watch shows on television that they know are also available to watch on-demand for free and just over a fifth say they are bigger fans of shows they know they can watch on-demand.
“A# lot has been made of consumers’ shifting viewing habits to on demand programming but until now, little was known as to how VOD# affected linear viewing,” said Brian Matthews, CMO#, Avail-TVN#. “This study illustrates VOD’s power as a promotional tool for programmers, an enhancement to their core linear offering, which serves to build audience and brand loyalty#.”