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O2 launches new rugby show with Austin Healey
Friday, November 5th 2010
Rugby fans got their first glimpse of the new O2 Inside Line show this week.
O2 has teamed up with the Rugby Football Union (RFU) to launch a new magazine-style programme covering the England side.
Titled O2 Inside Line, the show is co-hosted by former Leicester Tigers and England star Austin Healey and sports presenter Abi Griffiths, and will feature interviews with a number of internationals, plus exclusive behind-the-scenes footage.
It hit the air for the first time yesterday (November 4th 2010) and will run throughout England's Investec Internationals campaign, which kicks off on Saturday when Martin Johnson's men take on New Zealand at Twickenham.
Two additional series of the programme have also been announced to support the 2011 Six Nations tournament and England's clashes with the Barbarians, Wales and Ireland next summer.
Simon Freedman, head of sponsorship at the home broadband provider, said: "O2 Inside Line is a highly original programme designed to bring fans closer to the action by providing light-hearted but credible content, including plenty of player engagement."
Earlier this week, England forward Nick Easter told RFUtv the matches against the All Blacks, Australia and South Africa are a "massive opportunity".
Friday, November 5th 2010
Rugby fans got their first glimpse of the new O2 Inside Line show this week.
O2 has teamed up with the Rugby Football Union (RFU) to launch a new magazine-style programme covering the England side.
Titled O2 Inside Line, the show is co-hosted by former Leicester Tigers and England star Austin Healey and sports presenter Abi Griffiths, and will feature interviews with a number of internationals, plus exclusive behind-the-scenes footage.
It hit the air for the first time yesterday (November 4th 2010) and will run throughout England's Investec Internationals campaign, which kicks off on Saturday when Martin Johnson's men take on New Zealand at Twickenham.
Two additional series of the programme have also been announced to support the 2011 Six Nations tournament and England's clashes with the Barbarians, Wales and Ireland next summer.
Simon Freedman, head of sponsorship at the home broadband provider, said: "O2 Inside Line is a highly original programme designed to bring fans closer to the action by providing light-hearted but credible content, including plenty of player engagement."
Earlier this week, England forward Nick Easter told RFUtv the matches against the All Blacks, Australia and South Africa are a "massive opportunity".