Save water - wee in the shower

Save water - wee in the shower

New television ads in Brazil are encouraging people to save water - by urinating in the shower.

Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humour to persuade people to reduce flushes.
The group says if a household avoids one flush a day, it can save up to 4,380 litres of water annually, reports Metro.
SOS spokeswoman Adriana Kfouri said the campaign was "a way to be playful about a serious subject".
The ads feature cartoon drawings of people from all walks of life - a trapeze artist, a basketball player, even an alien - urinating in the shower.
Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"

Brazilians told to pee in the shower

Brazilians told to pee in the shower




A new series of TV ads have started airing in Brazil, encouraging people to urinate in the show ... to save the Rainforest.

The cartoons show silhouettes of various people showering - ranging from Gandhi to a basketball player - and then starting to pee into the nearest drain.

SOS Mata Atlantica - the environmental group behind the ads - say that if each household avoided just one flush per day they would save 4,380 litres of water each year.

I must say it is nice to discover that I have been doing my bit to save the environment for the past 30 years.