Online TV set to expand—Screen Digest
Media analyst Screen Digest says the online television market will generate annual revenues of £181m by 2011. Screen Digest said that while there are currently only a few online TV options to choose from, "as more services become available consumers will increasingly adopt online TV to catch up on soaps, dramas and reality TV shows and to preview their favourite shows".
Arash Amel, senior analyst at Screen Digest, said: "Broadcasters and pay-TV operators will come under increasing pressure from many major 'virtual networks', such as YouTube and Joost, who will be competing for viewers' time and attention.
"This will be exacerbated by hardware manufacturers, such as Apple, Microsoft and Sony, who will be far more adept at selling TV shows because of their existing device relationships with the consumer.
"The result is that the UK online TV market will be increasingly fragmented, with the new entrants trapping considerable market share. The threats and opportunities for traditional broadcast networks and pay-TV platforms is clear. They must adapt their online strategies quickly and efficiently, whether it is focusing on maximising the potential of video offered through their own web sites and online outlets, or co-operating with the new platforms to syndicate as widely as possible in order to tap significant additional revenue."
Regards Satdude. :thum:
Media analyst Screen Digest says the online television market will generate annual revenues of £181m by 2011. Screen Digest said that while there are currently only a few online TV options to choose from, "as more services become available consumers will increasingly adopt online TV to catch up on soaps, dramas and reality TV shows and to preview their favourite shows".
Arash Amel, senior analyst at Screen Digest, said: "Broadcasters and pay-TV operators will come under increasing pressure from many major 'virtual networks', such as YouTube and Joost, who will be competing for viewers' time and attention.
"This will be exacerbated by hardware manufacturers, such as Apple, Microsoft and Sony, who will be far more adept at selling TV shows because of their existing device relationships with the consumer.
"The result is that the UK online TV market will be increasingly fragmented, with the new entrants trapping considerable market share. The threats and opportunities for traditional broadcast networks and pay-TV platforms is clear. They must adapt their online strategies quickly and efficiently, whether it is focusing on maximising the potential of video offered through their own web sites and online outlets, or co-operating with the new platforms to syndicate as widely as possible in order to tap significant additional revenue."
Regards Satdude. :thum: