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Adventure channel ABXplore to replace AB4
August 23, 2017 16.39 Europe/London By Robert Briel
The French broadcaster Groupe AB is set to replace its AB4 channel in French-speaking Belgium by ABXplore on September 13.
The channel wil be distributed by most of the Belgian platforms including Proximus, VOO, Orange, Telenet and SFR, reaching a potential audience of 1.6 million homes.
ABXplore’s programming will be aimed at a male audience, with programmes supplied from AB’s own catalogue as well as productions acquired from Discovery, A&E, National Geographic and BBC.
Groupe AB also operates AB3, a dedicated channel for French-speaking Belgium with a female audience in mind.
Ad sales for the new channel will be handled by RMB, the company that also sells commercial airtime for FRench language public broadcaster RTBF and AB3.
August 23, 2017 16.39 Europe/London By Robert Briel
The French broadcaster Groupe AB is set to replace its AB4 channel in French-speaking Belgium by ABXplore on September 13.
The channel wil be distributed by most of the Belgian platforms including Proximus, VOO, Orange, Telenet and SFR, reaching a potential audience of 1.6 million homes.
ABXplore’s programming will be aimed at a male audience, with programmes supplied from AB’s own catalogue as well as productions acquired from Discovery, A&E, National Geographic and BBC.
Groupe AB also operates AB3, a dedicated channel for French-speaking Belgium with a female audience in mind.
Ad sales for the new channel will be handled by RMB, the company that also sells commercial airtime for FRench language public broadcaster RTBF and AB3.