A study of 2,000 men and women from the UK looked at a variety of aspects of beauty including, confidence, looks and style, in a sample of women.
Overall it was found that a fresh-faced look was rejected in favour of women who also backed their beauty up with confidence and life experience.
This meant women were considered their most beautiful at the age of 31 - good news for current 31-year-olds Katie Holmes and Jennifer Love Hewitt.
However not all responses agreed, when asked when a woman was her most attractive one man said: "After my sixth pint."
A spokesperson for QVC which commissioned the poll said: "These findings suggest to us what we may have already suspected, that real beauty is about more than just good looks, but a combination of confidence, style and personality too!"