Voice of Russia plans more FM stations worldwide
In an article entitled “The Voice of Russia is a universal radio” marking the station’s 81st birthday, Andrei Bystritsky writes on the Voice of Russia website: Our radio has many FM stations in the CIS – around 90 in total. There is FM broadcasting in the Balkans, in Iraqi Kurdistan, in Afghanistan, Turkey and many other countries. FM is a lucrative pursuit, because it is accessible radio. People can listen to it in their cars, in their kitchens – wherever, really.
It is quite good quality. We have transmitters of the relevant capacity in Abkhazia and South Ossetia. Incidentally, there are currently talks about commencing FM broadcasting in Germany.
We need to develop foreign language broadcasting in Latvian, in Lithuanian, in Estonian. It was historically determined that the Voice of Russia got access to its first FM wavelengths in the CIS. Broadcasting in major world cities – that’s the headline plan.
The multimedia, media and communication environment that we live in is evolving. The way in which it will develop remains a mystery to all. Everyone is wracking their brains over it.
Which information channels will be the most significant? For example, short waves stopped being interesting as a way of delivering information. But someone is still listening to them. And evidently they need to be kept as a backup, yet they have lost their relevance. Will digital radio broadcasting triumph? What other ways of transmitting signals will there be, what receivers will people use? All of this remains unknown. Will people listen to the radio through their mobile phones? Even though the Voice of Russia offers such a service, few people make use of it.
As regards our activities, we have a lot of work to do. A lot has already been done, no need to deny it. But as was sung in the famous Soviet song, even more than what has been done already, needs to be done still.
Firstly, we want to make this site even more user-friendly in terms of its navigation and search functions, to draw it closer to the air. It should integrate all of our broadcasting services. The most important thing is quality and an entirely new paradigm of engaging with the audience.
In an article entitled “The Voice of Russia is a universal radio” marking the station’s 81st birthday, Andrei Bystritsky writes on the Voice of Russia website: Our radio has many FM stations in the CIS – around 90 in total. There is FM broadcasting in the Balkans, in Iraqi Kurdistan, in Afghanistan, Turkey and many other countries. FM is a lucrative pursuit, because it is accessible radio. People can listen to it in their cars, in their kitchens – wherever, really.
It is quite good quality. We have transmitters of the relevant capacity in Abkhazia and South Ossetia. Incidentally, there are currently talks about commencing FM broadcasting in Germany.
We need to develop foreign language broadcasting in Latvian, in Lithuanian, in Estonian. It was historically determined that the Voice of Russia got access to its first FM wavelengths in the CIS. Broadcasting in major world cities – that’s the headline plan.
The multimedia, media and communication environment that we live in is evolving. The way in which it will develop remains a mystery to all. Everyone is wracking their brains over it.
Which information channels will be the most significant? For example, short waves stopped being interesting as a way of delivering information. But someone is still listening to them. And evidently they need to be kept as a backup, yet they have lost their relevance. Will digital radio broadcasting triumph? What other ways of transmitting signals will there be, what receivers will people use? All of this remains unknown. Will people listen to the radio through their mobile phones? Even though the Voice of Russia offers such a service, few people make use of it.
As regards our activities, we have a lot of work to do. A lot has already been done, no need to deny it. But as was sung in the famous Soviet song, even more than what has been done already, needs to be done still.
Firstly, we want to make this site even more user-friendly in terms of its navigation and search functions, to draw it closer to the air. It should integrate all of our broadcasting services. The most important thing is quality and an entirely new paradigm of engaging with the audience.