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Museum rebrands, launches in Romania
July 1, 2013 13.06 Europe/London By Chris Dziadul
Museum HD has been renamed The Museum Channel and has secured a major carriage agreement with Orange Romania, which launched a satellite TV platform on June 12.
This is the first DTH agreement for the channel, which is dedicated entirely to fine arts and broadcasts around the clock in HD, and was brokered by USMedia Consulting.
The Museum Channel will be offered in Orange Romania’s Universal HD package and will also be made available to the service’s subscribers via tablets, PCs and mobiles.
Commenting on the agreement, Julien Ducarroz, CCO, Orange Romania, said: “We are very pleased to add The Museum Channel to our HD channel line-up. Its unique programming dedicated to the world’s greatest collections of art is a significant contribution to the quality and diversity of our content offering.”
Géraud Alazard, MD, PureScreens, said: “We are particularly excited to partner up with Orange for the launch of their new TV service in Romania. With this first distribution agreement in Central Europe, The Museum Channel continues its international expansion and demonstrates the attractiveness of its unique content offering.”
The Museum Channel is also present in France, Belgium and Portugal.
July 1, 2013 13.06 Europe/London By Chris Dziadul
Museum HD has been renamed The Museum Channel and has secured a major carriage agreement with Orange Romania, which launched a satellite TV platform on June 12.
This is the first DTH agreement for the channel, which is dedicated entirely to fine arts and broadcasts around the clock in HD, and was brokered by USMedia Consulting.
The Museum Channel will be offered in Orange Romania’s Universal HD package and will also be made available to the service’s subscribers via tablets, PCs and mobiles.
Commenting on the agreement, Julien Ducarroz, CCO, Orange Romania, said: “We are very pleased to add The Museum Channel to our HD channel line-up. Its unique programming dedicated to the world’s greatest collections of art is a significant contribution to the quality and diversity of our content offering.”
Géraud Alazard, MD, PureScreens, said: “We are particularly excited to partner up with Orange for the launch of their new TV service in Romania. With this first distribution agreement in Central Europe, The Museum Channel continues its international expansion and demonstrates the attractiveness of its unique content offering.”
The Museum Channel is also present in France, Belgium and Portugal.