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McDonald's launches TV channel for dine-in customers
Published Thursday, Oct 20 2011, 15:50 BST | By Alex Fletcher |
McDonald's is launching its own TV channel in its fast food restaurant outlets, it has been revealed.
The McDonald's Channel will be a digital network of exclusive original content aimed at its dine-in customers. Programming will be localised and feature news and entertainment, reports the
LA Times.
It will be rolled out slowly during the next few months and will soon be up and running in 800 McDonald's restaurants in Southern and Central California.
Reality TV guru Mark Burnett (Survivor, The Apprentice) has signed up to provide content for the network.
"The intention is to catch and engage the customer, and then enhance their experience," said Leland Edmondson, founder of ChannelPort Communications LLC, who are launching the channel.
"The McDonald's customer is everyone, and we want not to be passive viewers but to be active and participatory with this network."
Dining areas in participating restaurants will be fitted with 42"-to-46" screens which will be visible for 70% of eaters. Designated "quiet zones" will remain for those who do not want to watch the channel.
Published Thursday, Oct 20 2011, 15:50 BST | By Alex Fletcher |
McDonald's is launching its own TV channel in its fast food restaurant outlets, it has been revealed.
The McDonald's Channel will be a digital network of exclusive original content aimed at its dine-in customers. Programming will be localised and feature news and entertainment, reports the
LA Times.
It will be rolled out slowly during the next few months and will soon be up and running in 800 McDonald's restaurants in Southern and Central California.
Reality TV guru Mark Burnett (Survivor, The Apprentice) has signed up to provide content for the network.
"The intention is to catch and engage the customer, and then enhance their experience," said Leland Edmondson, founder of ChannelPort Communications LLC, who are launching the channel.
"The McDonald's customer is everyone, and we want not to be passive viewers but to be active and participatory with this network."
Dining areas in participating restaurants will be fitted with 42"-to-46" screens which will be visible for 70% of eaters. Designated "quiet zones" will remain for those who do not want to watch the channel.