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ESPN renews Budweiser FA Cup deal
January 3, 2013
ESPN has renewed its sponsorship deal with Budweiser for the English FA Cup football competition.
The latest deal includes a number of new elements, according to ESPN. Social media integration will underpin the pair’s joint activities. Fans watching or accessing any of the multi-platform content will be encouraged to share their views and opinions on the FA Cup – and associated Budweiser and ESPN content – via Twitter using the #ToTheDream hashtag. ESPN will also run Here’s to the Dream, a series of eight short fan-focused films running all season from the first round through to the final, and five FA Cups legends-focused films running throughout the competition, as well as a number of other features.
ESPN will broadcast 25 live and exclusive FA Cup matches this season.
January 3, 2013
ESPN has renewed its sponsorship deal with Budweiser for the English FA Cup football competition.
The latest deal includes a number of new elements, according to ESPN. Social media integration will underpin the pair’s joint activities. Fans watching or accessing any of the multi-platform content will be encouraged to share their views and opinions on the FA Cup – and associated Budweiser and ESPN content – via Twitter using the #ToTheDream hashtag. ESPN will also run Here’s to the Dream, a series of eight short fan-focused films running all season from the first round through to the final, and five FA Cups legends-focused films running throughout the competition, as well as a number of other features.
ESPN will broadcast 25 live and exclusive FA Cup matches this season.