DD Direct+ is now FREEDISH
93E
Doordarshan’s direct-to-home (DTH) platform, DD Direct+ has been renamed to ‘FREEDISH’. The trademark has been registered and highlights its unique proposition of being free from any monthly payment for life. DD conducts a transparent e-auction for placement of private channels on its DTH platform. In the recently concluded e-auction, a new system of e-auctioning was adopted after approval of the Prasar Bharati Board. “The new system of e-auctioning, in which auctioning was done for 28 channel slots, has yielded positive results. In comparison to previous years e-auctioning, where the average price per channel for 28 channels auctioned was Rs 2.73 crore, in the present year the average price has risen sharply to Rs 3.7 crore, a growth of nearly Rs 1 crore per channel,” states a report sent by DD. The platform is also planning to expand its channel carrying capacity. The work contracts, according to the report sent by DD, has already been finalised and equipments are now being shipped for taking the total carrying capacity of the DTH platform to nearly 120 channels, which doubles the present capacity of 59 channels. DD expects that the increase in number of channels will lead to substantial increase in the viewership base. It is to be noted that DD’s DTH platform that earlier had unencrypted signals, did not need the consumers to activate their set top boxes. As a result, DD did not have a conclusive data for its viewer’s base. However, in the expansion phase, the increased channels will be encrypted and will require consumers to activate their STBs. This activation will authoritatively confirm the subscription base, an essential requirement for marking. The exposed expansion plan is expected to be completed by 31 March 2014. In its newavatar, customers can order STBs from call centres. Customers can also access various set top manufactures call centres for any service related query. Presently, the STBs are not authorised by DD which has led to several complaints. In the coming phase, the set top manufactures will be authorised by DD after confirming compliance to Bureau of Indian Standards (BIS) of production and quality. Consumers will also benefit by getting warranty for the STBs and better servicing. These practices were hitherto absent. The channel also expects to cover a substantial portion of DTH market by the time the phase-IV of digitisation is completed. DD also expects a large number of viewers to switch to DD’s “FREEDISH” from cable and other DTH services as it offers a number of channels at no monthly charges for life. The DTH service presently offers 59 channels that include 21 DD channels and 38 other channels offering a wide variety of entertainment, musical, devotional, educational, news, international channels etc.
DD DTH Channel List
S.No Channels
1 DD-I
2
DD (News)
3 DD-Sports
4 DD- India
5 DD- Bharati
6 DD-Urdu
7 DD-Bangla
8 DD-Chandana
9 DD-Gujrati
10 DD-Kashir
11 DD-North-East
12 DD-Oriya
13 DD-Podighai
14 DD-Sahyadri
15 DD-Saptagiri
16 DD-Malayalam
17 DD-Punjabi
18 DD-Bihar
19 DD-M.P
20 DD- U.P
21 DD- Rajasthan Parliamentary Channels
S.No. Channels
22. DD-Lok Sabha
23. DD-Rajya Sabha Educational Channels
S.No. Channels
24. Gyandarshan
25. Gyandarshan
26. CEC Vyas
International Channels
S.No. Channels
27. ABC
28. DW
29. France 24
30. NHK World
31. Russia Today
Cinema Channels
S.No. Channels
32. B4U Movies
33. Cinema TV
34. Dabangg TV
35. Enterr-10 Movies
Music Channels
S.No. Channels
36. Mastii
37. Sony Mix
38. Zee ETC Bollywood
News Channels
S.No. Channels
39. Aalmi Sahara
40. Charhdikala Time TV
41. 4 Real News
42. India News
43. News Nation
44. News 24
45. P-7 News
46. Sobhagaya Mithila
47. Sahara Samay General
Entertainment Channels
S.No. Channels
48. Big Magic
49. Dangal
50. Star Utsav
51. Zee Anmol
52. ZEE 9X
53. ZEE Smile
Devotional Channels
S.No. Channels 54.
Aastha 55. Aastha Bhajan
56. Disha
57. Sadhna
58. Sanskar
59. Upasana
:clapping::clapping:
93E
Doordarshan’s direct-to-home (DTH) platform, DD Direct+ has been renamed to ‘FREEDISH’. The trademark has been registered and highlights its unique proposition of being free from any monthly payment for life. DD conducts a transparent e-auction for placement of private channels on its DTH platform. In the recently concluded e-auction, a new system of e-auctioning was adopted after approval of the Prasar Bharati Board. “The new system of e-auctioning, in which auctioning was done for 28 channel slots, has yielded positive results. In comparison to previous years e-auctioning, where the average price per channel for 28 channels auctioned was Rs 2.73 crore, in the present year the average price has risen sharply to Rs 3.7 crore, a growth of nearly Rs 1 crore per channel,” states a report sent by DD. The platform is also planning to expand its channel carrying capacity. The work contracts, according to the report sent by DD, has already been finalised and equipments are now being shipped for taking the total carrying capacity of the DTH platform to nearly 120 channels, which doubles the present capacity of 59 channels. DD expects that the increase in number of channels will lead to substantial increase in the viewership base. It is to be noted that DD’s DTH platform that earlier had unencrypted signals, did not need the consumers to activate their set top boxes. As a result, DD did not have a conclusive data for its viewer’s base. However, in the expansion phase, the increased channels will be encrypted and will require consumers to activate their STBs. This activation will authoritatively confirm the subscription base, an essential requirement for marking. The exposed expansion plan is expected to be completed by 31 March 2014. In its newavatar, customers can order STBs from call centres. Customers can also access various set top manufactures call centres for any service related query. Presently, the STBs are not authorised by DD which has led to several complaints. In the coming phase, the set top manufactures will be authorised by DD after confirming compliance to Bureau of Indian Standards (BIS) of production and quality. Consumers will also benefit by getting warranty for the STBs and better servicing. These practices were hitherto absent. The channel also expects to cover a substantial portion of DTH market by the time the phase-IV of digitisation is completed. DD also expects a large number of viewers to switch to DD’s “FREEDISH” from cable and other DTH services as it offers a number of channels at no monthly charges for life. The DTH service presently offers 59 channels that include 21 DD channels and 38 other channels offering a wide variety of entertainment, musical, devotional, educational, news, international channels etc.
DD DTH Channel List
S.No Channels
1 DD-I
2
DD (News)
3 DD-Sports
4 DD- India
5 DD- Bharati
6 DD-Urdu
7 DD-Bangla
8 DD-Chandana
9 DD-Gujrati
10 DD-Kashir
11 DD-North-East
12 DD-Oriya
13 DD-Podighai
14 DD-Sahyadri
15 DD-Saptagiri
16 DD-Malayalam
17 DD-Punjabi
18 DD-Bihar
19 DD-M.P
20 DD- U.P
21 DD- Rajasthan Parliamentary Channels
S.No. Channels
22. DD-Lok Sabha
23. DD-Rajya Sabha Educational Channels
S.No. Channels
24. Gyandarshan
25. Gyandarshan
26. CEC Vyas
International Channels
S.No. Channels
27. ABC
28. DW
29. France 24
30. NHK World
31. Russia Today
Cinema Channels
S.No. Channels
32. B4U Movies
33. Cinema TV
34. Dabangg TV
35. Enterr-10 Movies
Music Channels
S.No. Channels
36. Mastii
37. Sony Mix
38. Zee ETC Bollywood
News Channels
S.No. Channels
39. Aalmi Sahara
40. Charhdikala Time TV
41. 4 Real News
42. India News
43. News Nation
44. News 24
45. P-7 News
46. Sobhagaya Mithila
47. Sahara Samay General
Entertainment Channels
S.No. Channels
48. Big Magic
49. Dangal
50. Star Utsav
51. Zee Anmol
52. ZEE 9X
53. ZEE Smile
Devotional Channels
S.No. Channels 54.
Aastha 55. Aastha Bhajan
56. Disha
57. Sadhna
58. Sanskar
59. Upasana
:clapping::clapping: