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beIN SPORT Launches Ad Sales Media Buying With International Rep Firm, IMS
MIAMI, Dec. 11, 2013 /PRNewswire/ -- beIN SPORT, the international sports network, is offering national TV advertising and sponsorship avails with its newly signed national rep firm, IMS to offer media buying and planning opportunities on its action-packed beIN SPORT and beIN SPORT en Espanol TV networks as well as beIN SPORT Play, the TV everywhere solution for its authenticated U.S. subscribers. IMS is introducing a beIN SPORT dedicated sales force in the major advertising markets in the U.S.
Since its debut in August 2012, beIN SPORT's English and Spanish-language networks have become the country's fastest growing independent sports network, available to over 80 million U.S. homes through the nation's top MPVDs.
"Both beIN SPORT and beIN SPORT en Espanol have become a primary TV destination for the most passionate of fans with its thousands of hours of live and exclusive coverage of international superstars and competitions from around the globe," said Yousef Al-Obaidly, managing director of beIN SPORT. "Our partnership with IMS will allow sponsors and advertisers to directly align with some of the most sought after premium TV sports properties and competitions in the world."
As one of the largest media buying companies in Latin America, IMS brings significant media expertise and pricing knowledge to its clients and partners. Its media agnostic planning is supported by powerful research tools. IMS maintains a highly recognized focus on campaign management, optimization, and client services to ensure premium delivery and results.
"Our experience in growing top global digital brands and working with media agencies in territories around the globe coupled with beIN SPORT's content and passionate audience makes this marketing opportunity a one-two punch for advertisers," said Gaston Taratuta, CEO, Founder & Partner of IMS. "We're looking forward to this unique partnership with the network, and to customizing a well-rounded approach for brands that want to take advantage of this new opportunity to reach potential buyers."