Al Jazeera launches its first live streaming TV application with Samsung

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Al Jazeera launches its first live streaming TV application with Samsung

By editor | March 18, 2012

Samsung Electronics Co. Ltd., a global specialist in digital media and digital convergence technologies, announced that it has formed an exclusive agreement with Al Jazeera, the 24 hours news and current affairs channel.

As part of the agreement, Al Jazeera will live stream its Arabic and English TV news channels through a custom built application for all Samsung Smart TVs, which will be their first application launched on a connected TV.

Commenting on the exclusive agreement Mr. Young Soo Kim, President at Samsung Gulf Electronics, said, "Samsung’s development of regional applications and content has allowed us to stand out as market leaders in this category. Introducing Al Jazeera on Samsung Smart TV’s is a cornerstone in application development as it is the first live streaming news application within the region. Our agreement will allow Smart TV users around the world to access Al Jazeera News anytime and anywhere."

The Managing Director of Al Jazeera English and Director of Media Development for the Network, Al Anstey said, "Presence on connected TV, which is reshaping the conventional way we watch TV, is part of Al Jazeera’s Multi Screen Distribution Strategy. We are pleased to announce a partnership between a global brand like ours and one of the most innovative and largest televisions manufacturers in the world."

Al Jazeera’s decision to partner with Samsung is based on the immense popularity of Samsung Smart TVs amongst consumers throughout key markets. Samsung recently announced that its Smart TV range is dominating the Gulf region with 45% market share in the Smart TV category and 50% market share globally. In the last quarter of 2011, Samsung recorded a 21% increase year-on-year within the Gulf market. The impressive increase resulted from Samsung’s commitment to offering a diverse portfolio of content with services launching in English, Arabic and Hindi.

In the region, Samsung currently has 250 Smart TV applications, including: Dubai Media Incorporate, streaming all of its broadcast channels; YuppTV, streaming over 60 Indian channels; Arabian Radio Network, with live radio feed and program schedule; and DEWA, the first business solutions application developed in the UAE. Samsung’s partnerships with local and regional partners highlight the region’s growing interest in tapping into new forms of media. Given this growing interest, Samsung continues securing business partnerships with the aim of providing locally tailored content and services to regional consumers.
 
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