Latest data released by official radio ratings agency Rajar reveals record listening to digital-only stations, while listening via the internet is up by 13% and listening via digital TV is up by 10%.
Overall radio listening dipped in the third quarter of 2006 by 155,000 to 89% of the UK population aged over 15, with 44.4m listeners tuning in each week. Listening to digital-only stations grew by 4% quarter-on-quarter and by 16.7% year-on-year to 4.8m listeners.
Listening to the radio via the internet rose by 13% year-on-year (22.3% in Q3 versus 19.7% in Q2, 2006). Radio listening via DTV was up by 10% year-on-year (38.7% in Q3 versus 35.1% in Q3, 2005).
According to Rajar 7.1% of the UK adult population listened to the radio via mobile phones in Q3. That compares with 7% in Q2 and 6.1% in Q3, 2005. Two million adults had listened to a radio programme on an MP3 player by downloading it as a podcast, up from 1.9m in Q2.
Ian Dickens, CEO at the Digital Radio Development Bureau (DRDB) said: "This is great news and proves that digital radio continues to grow in popularity with listeners. Rajar's research bears out our own findings which show that people who buy a DAB digital radio enjoy the new stations it offers and value the added choice that comes with digital listening."
Overall radio listening dipped in the third quarter of 2006 by 155,000 to 89% of the UK population aged over 15, with 44.4m listeners tuning in each week. Listening to digital-only stations grew by 4% quarter-on-quarter and by 16.7% year-on-year to 4.8m listeners.
Listening to the radio via the internet rose by 13% year-on-year (22.3% in Q3 versus 19.7% in Q2, 2006). Radio listening via DTV was up by 10% year-on-year (38.7% in Q3 versus 35.1% in Q3, 2005).
According to Rajar 7.1% of the UK adult population listened to the radio via mobile phones in Q3. That compares with 7% in Q2 and 6.1% in Q3, 2005. Two million adults had listened to a radio programme on an MP3 player by downloading it as a podcast, up from 1.9m in Q2.
Ian Dickens, CEO at the Digital Radio Development Bureau (DRDB) said: "This is great news and proves that digital radio continues to grow in popularity with listeners. Rajar's research bears out our own findings which show that people who buy a DAB digital radio enjoy the new stations it offers and value the added choice that comes with digital listening."